08/11/2023

Understanding Customer Value: A Guide for Business Success The common misconception that every potential client is solely driven by finding the cheapest deal is a pitfall many business owners fall into. However, consumer behavior is far more complex ...

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01/18/2021

How do you sell yourself to clients? What do you do well that’s unique from other businesses in the market? In order to explain this to prospective clients, you need to clearly understand your unique strengths. Our strengths ...

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01/13/2021

Reaching out for new clients is part of your business that should never sleep. You need to always be out there generating leads, even when you have plenty of work to keep you busy…NO especially when you have ...

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11/26/2020

Social proof is a critical part of your sales process it isn’t just a sales gimmick. It is a social reality that human beings are significantly influenced by the decisions of others. We see what our friends or ...

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11/23/2020

The purpose of social proof is to communicate to your audience the value you offer by showing how you’ve helped others. It’s very powerful in helping people make the right purchase decisions. But the wrong kind of social ...

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11/02/2020

If you are in the business of coaching or perhaps you are a trainer then there will come a time when you have to consider increasing your prices. Maybe you’ve been in business for years and it's time ...

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