Content Marketing

Quick Tips: Teaching Online Courses

Getting ready to teach your online course? This infographic is packed with useful tips to ensure you teach courses professionally and gain feedback. If you find this handy, please pin it to your online course board on Pinterest.

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Content Marketing

The counter-intuive way to writing faster

You have a meeting to go to. The car needs fuel, you haven’t had lunch yet and you’re worried about the sales aspect of your business. You know you should be marketing your business more, but if you haven’t got the time for fundamentals like living, then how the heck are you going to find

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Content Marketing

Create Your Attention Getting Content Series

Attention. We all want it. We all have it. We consume all and every kind of content about attention from how to get it to how to stretch it to how to get more of it. And in consuming this content we absorb some lies Attention spans are getting shorter – No they’re not. They

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Content Marketing

How to Format the Perfect Blog Post

Formating your blog posts doesn’t have to be a painful experience. But if you choose not to format your content it becomes a bad experience for your reader. The average person visits a website for 15 seconds! So, if you have a high bounce rate in your Google Analytics, and you want to keep your

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content plan
Content Marketing

Why A Content Plan Is Crucial To Your Business

Whenever I talk to new prospects there are normally 2 things that come up time and time again. The first thing they like to tell us is that ‘Content doesn’t work for my business’, come on,  we were told for years that content for transport businesses was a waste of time, all whilst we were

content plan
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7 Types OF Blog Posts That Help You Promote Your Services
Content Marketing

7 Types OF Blog Posts That Help You Promote Your Services

If you sell services via your website or blog, there are 7 types of promotional blog posts that work well. Now, let’s be upfront about this… Writing these posts and then publishing them back to back isn’t a good idea, you need to be careful with promotional posts. Your editorial calendar should include blog posts

7 Types OF Blog Posts That Help You Promote Your Services
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The 5 stages of a new business blog
Content Marketing

The 5 stages of a new business blog

Most business blogs go through a fairly predictable pattern of growth from white belt blog to black belt blog. To make it to the point where your business blog is making significant income, you’ll go through all of these stages. Each and every stage has its own challenges and rewards and of course, lessons to

The 5 stages of a new business blog
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Content Marketing

A sales and marketing plan for your business blog?

There’s a well-known marketer, Rick Page who wrote a book called “Hope is not a strategy”. You can’t just pick any old marketing strategy and “hope” that it will work. Trust me, I’ve tried it and I’m still waiting for it to work. If I’d had put as much energy into a real marketing plan,

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Content Marketing

Should you cook up controversy in your blog posts?

When I published our annual list of female bloggers to follow, I wasn’t expecting controversy to come my way. It wasn’t a controversial blog post. One person on the list took umbrage to what she thought was the wrong one of her sites being listed. She’s decided to be on that list was a bad thing as

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Content Marketing

How to Improve Popular Blog Posts to Generate More Leads

You can’t catch any fish if there are no fish to catch. Successful fishermen find out where the fish are, and then go to them. Marketing your website is the same as fishing in this respect – you have to go to where your audience / customers are. How to Improve Popular Blog Posts to

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