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All posts by Kevin Arrow

Your 4 Step Super Simple Sales Funnel Plan!

Does the thought of setting up your sales funnel make you break out in hives? Leaving you wanting to hideaway and do anything apart from focus on your sales funnel? You’re not alone in feeling this way. Many online entrepreneurs fail to map out their sales funnel or they get overwhelmed by the amount of content they think they need. And it shows.

  • They have an opt-in incentive that doesn’t appeal to their audience. So no one opts in.
  • Their follow-up emails don’t flow naturally from the opt-in and aren’t segmented from their other email lists which lead to confusion and overwhelm.
  • Messages are inconsistent—either too many sales pitches or not enough.  Worse still, the offers presented don’t match the audience.

Making these sales funnel mistakes is common, so if you recognise yourself here, don’t feel bad. The good news? There’s an easy fix.

Step 1: Ask your audience

All too often you’ll think you know what our readers and potential buyers want, but in reality,  you’re guessing or giving them what you want. You make the mistake of believing that you are your audience. Perhaps once upon a time, you were, but you’re not anymore. Times, environment and technology change.

The only way to know for sure what your audience truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their feedback. Ask them at the end of the survey form this one question: How much would you pay right now to have this?

Do this right, and you’ll know exactly what you should be offering your audience, plus, you’ll know the perfect language to use on your opt-in page.

Step 2: Create your opt-in gift

Now that you know what your audience wants, it’s time to create your opt-in incentive or lead magnet. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your content creation activity easier too.

Some popular choices for opt-in incentives include:

  • Checklists
  • Worksheets
  • Resource guides
  • Video training
  • Webinars
  • Audio downloads

 Step 3: Map out your autoresponder

Every good opt-in incentive should be followed up with a series of emails that build on the material presented in the optin gift. If you’ve offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.

Don’t assume that the reader has downloaded the optin gift and even looked at it! Think for a moment… How many lead magnets have you got on your desktop gathering digital dust? Go through these and make a note of why you saved then for later, why you didn’t read them at the time. Now you know what to avoid with yours.

Step 4: Make an offer

Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They’ve worked through your opt-in incentive, read and acted on your emails, and they’re hungry for more. Time to make your offer.

Just like the other pieces of your funnel, your offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your offer is the premium package. Bigger, stronger, and the perfect next step!

Before you start adding opt-in forms to your website, take some time to map out your funnel according to these four simple steps.

You’ll not only fill your funnel faster, but you’ll close more sales along the way.

Want help creating your content for your sales funnel? Book a free funnel review here.

The No 1 Reason Your Marketing Plan Fails…

You’ve got the planner, you’ve got the big vision and you’ve got everything (and I mean everything) in alignment, but you did the same last year and it didn’t happen for you. The no 1 reason that your marketing plan fails is that you don’t act upon it.

You can write your marketing plan in infinite detail but without action to back up what you’ve written, your grand vision will not become a reality.

Action is part of planning, it’s the part that inspires your dreams to reality.

But that’s not the only reason your marketing plan fails…

Oh no, there are other things you need to know about to make sure your marketing plan succeeds. Because without these this year your dreams won’t happen. In this article, I’m going to share with you the other things that impact your marketing plan’s success.

Not Understanding Your Audience

Running a successful business requires a lot of research and dedication to getting to know your audience intimately. That means not only for today, but in the future as well. Audiences change. Technology changes. Lifestyles change. Whilst some core things remain the same (Will I make enough money? Will I be able to find the right life partner? Will my kids be safe and happy?) everything else changes. I’m in my 40s, I’ve experienced incredible technological advances in my lifetime. My needs from 5 years ago are not the same as they are right now. I’m not the same person I was 5 years ago, I’ve grown.  Your audience grows too. This means you need to check their pulse on a regular basis.

Not Understanding Your Products

Do you know every product that you offer your audience and do you know why you offer them? What benefits do they give your audience? Don’t just know how to list the features of your products. The audience only cares about the benefits and you should be able to explain your products from their perspective. Often products don’t sell as there’s little market fit, or the ability articulate the market fit.  Each product you create has a dream client, and it’s not always the same dream client. Often, the dream client is changing and growing, and you’re not taking their needs into account they will find someone who will. This is one of the hardest and most painful lessons of entrepreneurship, and one that I help my clients overcome on a regular basis.

Not Setting Measurable Goals

If I hear another entrepreneur tell me that FB ads is the answer to their problem, then I’ll brain them ( a very British term for smacking someone hard on the head).  Many business owners just run advertisements without really knowing why, or even who their dream clients are and the demographics of their audience.  Set something measurable so you can measure the impact. If you don’t have a specific goal such as increasing your email list by 100 subscribers in one month, it will be hard to know if what you’re doing is working.

Not Setting Realistic Goals

If you have a budget of 100 a month, you may not be able to reach 1000 new subscribers in a month, or hire someone to write 20 new articles for your blog. Therefore, work with your budget or around your budget to meet a goal. However, don’t create a goal based on budget; only create the plan based on the budget.

Not Understanding Why You Do Things

You want to add people to your email list, but why do you want to do that? What is the point of your goal? If you can’t understand the reason behind your goals then it will be impossible for you to fulfill them. This also means that when you know why something needs to happen that you’ll actually stick with this and not flit around like a butterfly, changing your goals to fit what you know, and then wondering why they don’t work. This is another one of the reasons that your marketing plan fails.

Not Knowing How

Many people are afraid to admit that they do not know how to do something and need more education. If you can find a way to identify gaps in your education, and find tutorials or coaching to teach you, you’ll be more likely to achieve your goals.

Not Knowing Who

No one does things alone in their business. They outsource, they hire trainers and coaches, and virtual assistants etc. If you don’t know who is going to help you reach your goals and implement your plan, how can you achieve it?  When you write out your marketing plan, also write out who is going to do each part of the plan and when.

Not Following Through

Many entrepreneurs actually do all the planning but never implement a darn thing.  Fear of success or fear of failure, it doesn’t matter both have the same impact on your marketing plan. If you don’t follow through you will not see the results that you want.

Marketing plans don’t really fail if they are created and then implemented. The reason is that a marketing plan changes with the times, objectives and goals. As long as you are working the plan, you will more than likely find success.

 

 

 

 

 

Remember to book in your FREE call with us to talk through your business growth strategy

Coaches: The Lack of These 3 Things Are Losing You Sales

You’ve invested good money into your business and your website; why not make it work more effectively for you? To me that question isn’t as hard as Rocket Science. It did trigger a lot of coaches on Facebook when I asked them if I could be their affiliate and promote them on a new site that I have….

I received 70 replies, and despite saying in the post “You must have an affiliate scheme” only one person had one. That’s right. 69 people wanted people to promote them and earn more money, but had no way of tracking their effectiveness or how much commission to send.

Coaches: You’re Losing You Sales. Stop it Right Now!

Last year was an interesting year for me. I focused more on strategy and more on creating content that has a positive impact on my audience. In doing my work, planning my strategies and listening to my clients I discovered 3 huge glaring holes in their businesses. Good business coaches are able to look at a company objectively (no emotional attachments) ask Socratic Questions, and guide the business owner through the process of creating a working plan for future growth.

You should consider a business coach and mentor your objective third party, the one who can sort through the processes that work and those that don’t work and help you go from just you, to a viable, profitable company.

For any entrepreneur with an online presence (and EVERY business should be online!) there are many passive ways to build income streams into your website and products that will bring in extra money while you focus on serving your current clients. Passive income is something in addition to your clients.  It helps boost your profits while you actively market your business. What’s not to love?

Let’s Stop Losing Sales And Increase Your Profits

  1. Affiliate Marketing is a simple way to make commission by recommending products or services to your audience. This process is similar to telling your friend or neighbour about the great pizza place where you just ate dinner. Simply sign up for the product’s affiliate program and place a unique link within a product review on your blog or on a web page listing all the business tools you recommend. Every time someone clicks on your link, they are taken to the product’s site and if they make a purchase, you get a commission. Affiliate links can also be added to eBooks or other digital products you sell. Remember to review the Terms of Service for all the social media platforms before posting your affiliate links.
  2. Creating upsells in your sales funnel is another overlooked place where you can bring in extra money. Do you have basic sales funnel in place, where you make an offer to your broad audience and then have more focused, more expansive offers for them to choose from over time? These additional offers bring your customers down the funnel toward your most expensive offer. Now, for each main offer in your sales funnel, think of an upsell your customer would find valuable. This may be free admittance into your private Facebook group or maybe it’s a report, checklist, form, or eBook for a nominal fee that is a no-brainer add-on to their order. For your more expensive offers, add a more expensive upsell, like a trial period in your continuity or monthly club. The key is to choose relevant upsells that will benefit your customer and that makes sense to couple with the initial product purchase.
  3. Back-end efficiency is important to any business, whether it’s strictly online or whether you also have a physical location. A business coach can objectively assess whether you’re working most efficiently and can offer solutions to make customer service, billing, and customer fulfillment (just to name a few areas) quicker and more efficient.

Very often entrepreneurs are too close to the situation to see how everything flows (or doesn’t flow) together, similar to why having someone else proofread your sales copy is perfect because they’re more likely to pick up typos.

When you book in your free discovery call with me you will be astonished what we can help you discover that you have been looking past for so long. book in here

 

Using Market Segmentation As Part of Your Sales Strategy

Market segmentation is part of any successful sales strategy. Not only will it increase your bottom line profits (significantly) it will be easier to market your products to this specific segment. Whilst this isn’t a new, or shiny strategy, it’s often overlooked because it seems too simple to work…. Let me reassure you once you start using segmentation as part of your sales strategy, you won’t want to do it any other way!

First, let’s talk about what market segmentation is, and then we’ll go over the different ways it can improve your sales strategy.

What Is Market Segmentation?

Many small business owners make the mistake of thinking their product serves absolutely everyone. Only air and water actually have the “everyone” market cornered. Not even food is needed by everyone… Entrepreneurs want to get as many customers as possible in order to grow their business fast. This means they start chasing anyone and everyone with a pulse in the hope they become a customer.

Unfortunately for them, they waste their marketing budget on things that are almost impossible to achieve (not totally impossible right? Because air and water have managed it, and Wi-Fi isn’t far behind 😉 ). Even a large corporation with many stores (such as Tesco) uses market segmentation to create all their marketing programs, because going after a narrower audience works better.  Market segmentation is going after a smaller portion of your audience, even the “audience of one”.

What Are Different Types of Segmentation?

There are many types of segmentation and more than what will be listed here; more than I have time to type about. You can segment your audience in many ways ( Sarah segments the readers of this site before they even get onto an email list), then market to each individual segment with different, yet specific, marketing campaigns.

Ensure Your Market Segment Is Identifiable

You should be able to describe the market segment in mind-blowingly, intricate details. The more information you have about the market segment, the better. What are their desires? How much money do they make? How much money can they spend? What type of thing makes them want to buy? Why do they want to buy it? What happens when they buy the product? How do they feel about it? What are their fears and pain points? How do they feel about those? Are they hurt enough to want to take action?

Ask Whether You Can Reach That Audience

I’m often asked about reaching high net-worth individuals. Often by people who have no idea what the life of a high net-worth individual is like. Until they stop thinking of this audience as just rich, they will have problems. Money doesn’t stop your husband cheating, your kids talking back to you, and the fridge being empty all of the time. When you understand this, you can understand your audience better and then reach them.

What method of communication can you can use to get to the market segment you’ve chosen?

Do they use

  • email?
  • mobile phones?
  • computers?
  • telephones?
  • Facebook Messenger?

How will you get your message to them? What will it say? Can you evoke enough curiousity so they reach out to you?

Know If Your Audience Is Large Enough

In each industry, there is a certain conversion rate you’ll want to aim for. But, you need to know if the market segment you’ve chosen to focus on has large enough numbers to make your financial goals a reality. No sales strategy will work if there aren’t enough people to buy on a regular basis.

Business growth is directly impacted by the number of buyers in your market segment.

Understand the Unique Needs of the Market Segment

The more you can understand the needs and desires of each segment, the more you’ll succeed in your marketing efforts. For example, are you trying to market to professionals who have MBAs? If so, what is unique about the MBAs holder you wish to target?

You Can Also Segment by Obvious Sectors

Geographic, demographics, moral attitudes, and values are all good segments to start with when you set up your marketing campaigns. If you can match your values to the largest demographic in these cases, you can create a winning campaign.

Once you determine the segment you want to target, you need ways to get to them. A good way to do that is to create a lead magnet to give away to the sector that you want to target in your sales strategy. You can create the lead magnet yourself or you can hire someone to do it for you.

A good lead magnet should not be something you have to create fresh for each new potential customer, but instead a very targeted piece that you only create once for your chosen market segment,  and then delivered inexpensively.

 

 

 

 

 

P.S. If this type of marketing is of interest to you, and you’d like to know more then lets talk 

What’s Your Motivation To Start Your Own Business?

I love being a business owner. My motivations for achieving career status and business status aren’t different. They’re very much the same.  So what motivates you to build a business?

The answers lie in the things you said about your employment (past or present).

  • “I can’t wait to get away from this awful job.”
  • “I just want to be home with my kids.”
  • “This dead-end job is going nowhere.”
  • “I’m tired of working crazy hours and holidays.”
  • “I know I’m worth more than they’re paying me.”

These and many, many other yet similar thoughts go through the heads of every would-be business owner, and are often the driving force behind that final, “Enough! I’m starting up on my own.”

Whilst these thoughts are great for lighting a fire and encouraging you to make a scary jump to business ownership, they’re not so fabulous at motivating you to grow and improve. They won’t inspire you to increase your skills and raise your rates and be brave and authentic in your marketing. They won’t help you find the courage to hire a new coach or launch a brand new program.

To find the motivation to make your business thrive, you have to identify the real reasons behind what you do. This has been popularised by Simon Sinek’s Book “Start with Why”.

Sinek’s “Start With Why” suggests that when an organisation understand the reason why it exists then its leaders inspire their teams more effectively. With this in mind let’s look at the types of Why and how they motivate.

Passionate Whys

“Passion based” is a phrase that’s found a massive following in the past few years, and seems to be the holy grail of entrepreneurial adventures. And for business owners with a true passion for their field, it can be a strong motivator. Some business owners are passionate about a subject, spending all their waking hours learning about the topic. Some are passionate about a market, and would do anything to help their ideal client achieve his or her goals.

Whichever type of passion-based business owner you are, learning to harness that passion will help take your business to the next level.

Financial Whys

Maybe you want to retire at 40 to travel the world, or send your kids to an elite private school. Maybe you love fast cars, and dream of driving a brand new Ferrari. Whatever your big dream, you knew you’d never make it while putting in time at the day job. While everyone seems to go on and on about those passion-based dreams, the truth is there’s nothing wrong with wanting financial fulfillment. Money is a necessary tool. We need it, and the more we have, the easier life is. And wanting more of it is nothing to be ashamed of, as long as you maintain your integrity and authenticity in pursuit of it.

Philanthropic Whys

Plenty of online business owners go into business so they can have more to give. You’ve no doubt heard of—or maybe even know—marketers who use their earnings to fund mission trips, build schools in war-torn, third world countries, and support a variety of charities at home and abroad. Others use the time freedom they’ve built into their business to volunteer with local hospitals, animal shelters and children’s organizations.

If you have a heart for a cause, a philanthropic why might be the driving force that takes your business to the next level.

What most people don’t realise is that any one of these three main “whys” can activate at any time. You may be financially motivated and that leads to philanthropic motivation. This, in turn, can ignite a passion motivation.  As you’re a smart, ethical entrepreneur and business builder the question is how can use these “whys” to reach the top of your game?

To find your own motivation, consider your biggest dreams.

  • If money were no object, what would you be doing?
  • If you could live anywhere in the world where would it be?
  • If you didn’t have to train what would you do?
  • If you want to change the world, how would you do it?

Answering the above 4 questions in your journal will give you some of the answers you’re looking for.  Start with the “Money is no object” question and see where it takes you.

Please note, sometimes this can be a difficult question to journal because all you can see are obstacles. Visualise a day in the life of your dream.

  • Describe what it looks like
  • What does it feel like?
  • How are the people around you?
  • How do you feel achieving your dreams?

If you journal through your hopes and dreams you’ll start to see a pattern. You’ll start to see your true motivations emerge and you’ll be happier for it.

Please share this post with anyone you think it may inspire

Productivity is More Than Getting Things Done

Business coaches are strong assets for business owners because they hold the owner accountable for their own progress. They offer different perspectives to problems, share how they overcome a similar block, they offer guidance as well as challenges, and they observe objectively how a business operates and what can be improved.

Productivity is more than just performing your daily tasks.

A business coach will improve your productivity in all aspects of your business life. Here are some examples:

  1. You will step out of your comfort zone. Performing tasks that make you uncomfortable are often tasks that will push your business into forward momentum, such as real-life networking or presenting to your local Chamber of Commerce. Performing these tasks will get easier with practice and will allow you to develop real-life relationships with other businesses. If you gain new customers in the process, that’s quicker productivity than if you stayed in your online bubble.
  2. Your coach will correct you as needed. Your business coach doesn’t want to take over your business; she wants YOU to become stronger in your ability to drive the business forward and she won’t be afraid to correct you if she sees a misstep. If you listen to your coach’s advice, you will become more effective in your leadership skills as well as your business skills.
  3. Your company’s operations will run more smoothly. Your business coach will see through her objective third party lens where your operations can use improvement. That may mean automating certain aspects or hiring a virtual assistant to handle certain tasks. When your business runs effectively, customers are happy and you’ll keep your overhead costs down. Effective operations also allow your assistants or employees to be more productive because they have the proper tools to complete their jobs.
  4. You’ll learn how to transform your ideas into reality. Instead of keeping all your product ideas stuck in your head, unable to decide which one to develop, a business coach will help analyze your ideas and ask questions about the viability and effectiveness of each product. She will also guide you through the production process to complete your product quickly and cost-effectively.

Smart business owners know they can’t know everything about every subject, especially if they have no experience in running a business. This is where a smart business coach can become the business’ top asset, guiding you to financial success. If you’re ready to hire a smart business coach, schedule a discovery call with me today.

business marketing using webinars

Thinking Of Recorded Or Automated Webinars Then Read This First

You may have guessed by now I love webinars and delivering master class training when they are done the right way, with you the viewer in mind.  Once you have run your first webinar it becomes addictive (in a good way) the excitement of sharing your skills and expertise and interacting with people  has such a great feel about it, however you can’t always be everywhere at once so pre-recorded webinars start to pop up on your radar as something you may be interested in running.

Pre-recorded webinars are in my opinion an essential part of marketing your business, however like all techniques and strategies there are the right ways and the wrong ways to run them, in this post I am going to share with you both sides of the pre-recorded webinar story and you can make your mind up as to whether it’s for you or not.

The Reasons For Running  Pre Recorded Webinars

A recorded webinar gives you a way to offer free, valuable content to a targeted audience for as long and often as you want it to run for. This means that your viewers can watch it when it’s convenient to them and for you, well you have an awesome training that is running and working for you when you are off doing other things in your life or business.

You build your email list automatically. You absolutely must be building a list of people that are interested in what you have to say or offer. Webinars have shown to be really effective for building an email list pretty quickly, an automated or pre recorded webinar will work without complaint for your business.

Automatically create a product you can sell. As long as you add some really incredible value and information that appeals to a target audience, a recorded webinar becomes a product you can sell that helps people. You can use a live webinar as the basis to edit then re use as a pre recorded webinar then again package it into a mini product.

You save time. Host and record a webinar once, and you can use it for marketing, sales, building an email list, and for any other number of business benefits.When you have multiple automated webinars running you really do start to build something quite special that is like an employee that doesn’t need breaks or even sleep and continues to help you build your business.

You increase conversions  – webinars whether live or automated convert at a very high rate, why? because they get to at the very least hear your voice, sometimes see you on camera and then they get the follow-up communications via email. These 3 parts accelerate the trust process and allow people to make a decision much quicker because they feel they know you much better.

Trust and authority building – when you run a webinar that is focussed on value and not selling or self-promotion then your audience will trust you a whole lot quicker than if you don’t. Automated webinars give you the same effect they will feel more connected to you having heard what you have to say.

The Not So Good Things

Recorded webinars that are offered as live webinars are just wrong and misleading. There’s a special feeling to live conference calls and webinars. Don’t ever advertise a recorded webinar as live or your audience will see through your “fake” marketing message, and you can do a lot of damage to your business.

There is no sense of urgency. When your audience knows a webinar has been recorded (and you should never mislead your prospects by marketing a recorded webinar as live- it needs saying twice), they don’t feel like they have to listen right now. They will often put off listening until a later date, and never end up benefiting from your webinar content.

Your content can become stale. The Internet is a rapidly changing business model. Because of this, the information you give in a webinar may not be relevant only months or even weeks after you recorded the webinar. This means a pre-recorded webinar can be irrelevant to your listeners rather quickly in some cases.

Conclusion

Using webinars wether they are live or pre-recorded is a fantastic way to build your email list, to build your reputation and to get people into your sales funnels . Providing you use them the RIGHT way your audience often won’t care if it’s pre-recorded or not as long as the webinar delivers on its promise. you also have to keep at the very heart of all you do with webinars the following question

‘How would I feel if I were to watch this webinar?’

If your answer is you felt good, maybe you felt you learned something or even just felt better off having watched that webinar then you have your webinar nailed.

Let me know your experiences of live webinars Vs pre-recorded webinars in the comments below

 

How to Become Confident at Running Webinars

Whenever you start something new it often feels like a mountain to get to where you want to be.

It’s just like riding a bike

I remember teaching my girls to ride their bikes, they started off with small bikes, they had stabilisers on the wheels so the bike didn’t fall over, they needed to feel good about trying something new, Eventually they became more confident so the stabilisers came off, of course they wobbled , they even fell off a couple off times (only to be expected) But very quickly they were whizzing around like they had been riding bikes forever. They felt amazing and they had learnt a new skill.

Where did The Sound Go?

When I ran my first ever webinar, I had researched it, how to present, what topics to deliver, which software to use the list goes on and on and that’s before i even got near to a webinar room. My first ever webinar was a disaster, I did the whole thing with the sound off so nobody could hear a wor i was saying, back then the webinar software was nowhere near as advanced as it is now so I was blissfully delivering my webinar to a gradually declining audience that couldn’t hear a word I was saying.

I learn’t a lot after that webinar and every webinar since I have learnt something new. My webinars now are so much better than my very first one but that’s the process, we learn as we go, research, understand and implement so each one is better (hopefully) than the last.

Be Prepared

Running your first webinar will be the same for you (well hopefully not the same sound issue ) in the sense that you will learn and improve as you go but to get that first one under your belt you need to prepare. The researching phase is really important to start to formulate your own way of running your webinars, to learn from the mistakes others have made so hopefully you won’t make the same ones but just as importantly to watch what is working for others , which formats you really enjoy and the type of style you want to  present your webinars in. You can easily do this simply by watching other people present and making some notes as to what you liked and what you didn’t.

Test your webinar software before you go live. This sounds like a no-brainer tip, but many first-time webinar hosts don’t do this. Practice, practice, and then practice some more. Give your webinar to some friends and get their input. Perform your webinar so many times that you are familiar with the software and the experience inside out, for both your viewpoint and the point of view of your attendees. Practice makes perfect, so get to know your webinar software and your content intimately before you go live.

Don’t Forget to Be Yourself

You have a lot to learn to become confident in giving webinars. There is the software you have to figure out. What happens if there is a technical glitch? What if no one shows up? What if your slides stop working or your internet goes wobbly on you?

With all of these things to think about, it makes absolutely no sense for you to make your workload greater by attempting to pretend you are someone you are not.I said earlier to watch others and learn, that doesn’t mean mimic them it means learn their techniques and adapt them so they become part of your own unique style.

Conclusion

You will develop confidence and ability giving webinars when you act like yourself, and no one else. You are a unique individual, and webinars have a wonderful way of letting your one-of-a-kind personality shine through. Be yourself and not only will you feel more comfortable giving the webinar, but your interaction with your attendees in the future will be more genuine, and that is what people connect with … people who are unique and genuine.

If you are still in the research phase or  have run 1 or 2 webinars and would like my FREE 7 webinar templates then go grab them now.

 

 

 

 

 

 

Live Webinars

7 Reasons Why You Should Be Running Webinars In Your Business

Imagine this. You are searching the web, looking for information or help on a particular subject. You come across a great blog post. You read it and feel like you really got some value from the content. You keep searching, and you come across a sign-up page for a webinar covering the exact material you’re looking for as well.

You sign-up, attend and get to hear an expert talk about the topic of your interest. After you signed up for the webinar, you received a free gift that was relevant to the information you searched for. You were able to ask questions during the webinar and learn from the answers to questions asked by others just like you.

When the webinar was over, your host reached out to you through helpful emails, made a value-rich offer that helped you solve a big problem in your life, and then continued to provide more valuable and free information that you found very helpful.

How would your customers and future clients feel having experienced this?

The answer is simple – the webinar process is more personal and offers so many more opportunities to help someone answer questions and solve problems. That is one of the big benefits of using webinars in your business – you are able to help your audience in a much deeper way.

The following 7 reasons why you should be using webinars to build your business are essential for helping both you and your viewers

1 – Connection With Your Audience

When you run a live webinar you are there in the moment with your audience, you can show your personality and start some rapport with those that are attending. This takes your relationship with your audience to a much deeper level, they get to hear you, maybe even see you but they also get the opportunity in most cases to ask questions and hear your answers there and then.

Building this type of connection is almost as good as meeting a group in person, in fact often because the audience is in a familiar and relaxed environment they feel much more able to interact with you and gain even more value from the webinar itself.

2 – You Can Reduce Your Marketing Costs

Most webinar software companies offer free trials of their software which allows you to get ahead of the game in regards to cost. If you plan it properly you can have 2/3 webinars out running and earning you money before you even pay a penny for the software itself so it becomes self-funding.

Once you work out your traffic funnel for your webinar you will see other marketing costs go down as this will become a primary lead generation activity for you.

3 – You Can Turn Your Webinar into a Product

Study after study shows that online business owners often complain they don’t have a product to sell. When you host a free webinar, you automatically have a product that you can sell time and time again, and of course the more you run the more products you will have. With a bit of clever editing, you can turn it even into a multi-module course of more bite sized chunks rather than an hour block at a time.

Running your webinars with this in mind can be a real motivation to carry on delivering your webinar content time and time again.

4 – You Build Your Email List

Free webinars may be one of the most effective, low-cost ways to build your email list. When you run a webinar especially a free webinar people attending expect to put their email address in, its been this way for as long as I can remember. With the new GDPR rules its important to set your expectations with those that register to let them know you will be sending them more emails in the future revolving around the topic of the webinar. So for example, if we ran a webinar (which I actually did) on ‘How to create an epic blog post’ the people that attended were told that by subscribing they would be sent more information in the future regarding content creation and blogging. This then lets us (dependant on the software you use) add these people into a segmented list to only send emails on this type of subject.

Hyper targetted marketing is and always has been the best way to market so working this way really ticks the box for successful email campaigns in the future.

5 – You Become an Authority Figure in Your Market

Even if you are scared as can be to run a webinar, your audience doesn’t know this. They look up to you as an authority figure in your field. Remember the vast majority of people only care about the content of the webinar. If you have followed the suggestions in this blog post regarding avoiding mistakes when running your first webinar  then you will be prepared as much as you can be.

Remember your primary goal for your webinar will always be delivering amazing content/training get that bit right and any other small challenge you may face can be forgiven

6 – You Can Create an Income Sales Funnel

After you plan, host and complete a successful webinar, you have a powerful component of a sales funnel. You can use that same recorded webinar endlessly to promote the building of a passive income. What exactly does that mean? Think of it like this, and this is a very basic example.

  1. Your write a blog post
  2. Have An in content sign up to a free gift
  3. Send the free gift and offer the webinar recording as a low price entry to your service

It’s simple in this format and easily doable by most people. This is a very basic funnel and you can do alot more with this but it gives you the idea as to how it may fit into your site for you to make some sales.

7 – You Build Customer Loyalty

Webinars are great for attracting new customers and clients. They are also excellent for showing your current customer base that they matter to you. They are an easy way to deliver massive value and information to your customers, which builds client loyalty and leads to word-of-mouth referrals.

Being able to communicate directly via a live webinar is always really appreciated by your customers especially if you are selling products or training that have very little personal live training involved.

Conclusion

Webinars are still very very powerful when used properly in your business, of course, they are like all marketing systems never a ‘quick fix’ but as a long term strategy for building your reputation, gaining new clients and looking after your existing clients you will be hard pressed to find another way of achieving this.

We continue after all of these years to run webinars and like a lot of systems the more you do the easier you will find them if you are just starting out then you may like this FREE gift of 7 webinar templates to help you start off on the road to running successful webinars for your business

 

How To Upload Native Videos To Pinterest

Pinterest is one of my favourite platforms for promotion, not only does it have an incredible reach, it’s also fun to use. When it comes showing your personality, your likes and dislikes nothing beats Pinterest. Your followers have a much more in-depth view of who you are as a person and a business.

If you that are not following my account here’s a quick look at my account, currently with 142,000 views per month on my account so it’s active.

Pinterest’s latest update – upload native video to Pinterest – takes Pinning to a whole new level. As you may know, video is one of the very best ways to engage with your audience. Combined with the powerful visuals you can create on Pinterest this combination will see your Pinterest viewers increase and the click-through rates onto your website soar.

How does this differ currently from Pinterest videos? Until now, you could create a pin from You Tube, and the video will play on Pinterest. The URL that’s pinned is the You Tube url. Even if you add the video to your website, and pin it, it still goes back to You Tube – as it should. But wouldn’t it be nicer if you could do nice trailer videos for your content and send them directly to that piece of content? Now you can!

How does this new native Pinterest video upload feature work?

Uploading your videos is really quite simple as you can see from the steps below. If you haven’t got a video specifically for Pinterest, then you can download a livestream and try that. Alternatively you can use tools like

to create small social media friendly videos.

The advantage of using social media video software is you don’t have to caption them – the text is on screen already. They also have a range of templates and sizes to make videos easy to create.

Step 1 – Business Pinterest Account

Log into your business account, if you are still using a personal Pinterest account you can upgrade it for free on Pinterest and benefit from all the extras features that then become available. You’ll want a business Pinterest account to measure the impact of native videos.

Once you have logged in along the top of your account you will see a white cross on a red background click on that to go to the next step

Step 2 – Check to see if you can upload native Pinterest videos

Once you have clicked on the white cross you will see a drop-down menu, here’s where you get 4 different options for creating a new pin. If you don’t have them all yet then check you have a business Pinterest account. If you have a business account already, then it may be it just hasn’t rolled out to your account just yet. Give it time.

Click on ‘upload video’ to go to the next step

Step 3 – Upload your video

You can either choose to drag and drop your video file into the box on the left or click on the ‘choose a file’ button in the bottom right. It’s worth noting at this point the file types and sizes.

  • It must be an mp4 or mov file
  • Square video or Widescreen 16:9
  • 6-20 seconds in length
  • No longer than 30 minutes

If drag and drop don’t work for you then use the file upload aspect.

Step 4 – Choose a Thumbnail

Now its time to choose a thumbnail for your video. A thumbnail is an image that shows before the person clicks play. So this image can have a call to action. Pinterest will allow you to add a custom thumbnail or to capture a frame from your video and turn it into a Thumbnail.

Step 5 – Optimise your Video Pin

Once you have chosen your thumbnail you have a couple more things to do.

  • You can pick your cover image which Pinterest will create for you from your video.
  • You will also need to add a description and url for your video.
  • Ideally this will have some SEO aspects to it with a call to action (of course you can always watch my video to get more tips on that)
  • Then add your url so your viewer can find out more. I recommend you link to a page holding your videos, or better still another Pinterest board with videos on.

Done? Click the button at the bottom to go to the next step

Step 6 – Choose Your Board

Choose which of your boards you would like your video to be posted onto

Now its time to wait for Pinterest to publish you video, For me it took less than 2 minutes, but being a new feature it may take a little longer. You can navigate away from the page and your native Pinterest video will be added into your board when it has finished processing

Final Step

Go and see how your native Pinterest video looks.  Here’s mine:

https://www.pinterest.co.uk/pin/156429787043401099/

I’m really pleased with it. When I look on the board it’s really clear that it’s a video and how long the video is 33 seconds in this case. When you actually click on the video itself it will auto play and looks fantastic.

Conclusion.

Pinterest is a fantastic platform an incredible powerhouse for driving traffic to your website, connecting and deeply understanding your visitors so you can adjust your content or do more of the same. If you are getting Pinterest right then you’ll love this new feature.

As video is becoming more and more powerful online, I can online see Pinterest Native Video becoming stronger and more impactful. Now is the time to create more amazing visual content for Pinterest.

Our community over in Pin Friday have been benefiting from Pinterest for quite some time so if this post has inspired you to want to learn more and be involved more with Pinterest then come and join us.

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