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Where Exactly Do You Find Influencers To Interview

In my last blog post I was talking about the mistakes you need to avoid when interviewing an influencer, this blog post is going to help you to find the influencers to interview. You may have some already in your network but the chances are you are going to want to find some more.

Here are some ideas on how you can find the influencers that you want to interview and do it without being a pain.

Recognised Authors

Look for authors of trade magazines articles or industry blogs. Since anyone can and should start and write a blog, look for blogs that are widely read and trusted in your industry. It's even better if the author has an established reputation offline in the media as well. You can do a Google search for blogs using keywords in your niche, take the results with the highest page rank, and look at their authors.

Another great way to find influential authors is by searching on Amazon, all of the authors will have an authors page so you can see exactly how influential they are with what they are doing on Amazon. You can see the books they have written or contributed to along with the feedback /reviews they have received, nothing says influencer more than a stream of people saying how great their work is.

Social Media

Use hashtag searches to find influencers on social media sites like Facebook, Twitter, and LinkedIn. The great thing about social media is that it delivers stats about influencers directly through their number of followers. However, you shouldn't just go by followers alone (of course nobody in the history of Twitter has ever bought followers have they?). See how much actual activity there is on their profile and the kinds of conversations they're having. You can also search on social media to see who people are mentioning, Facebook is great for tagging and sharing and if you know who is being tagged to give advice or contribute to a topic you have a good place to start when searching for those in the know.

Your Network

Use your own followers to find out who else they follow. You can sometimes glean this information by simply looking at their social media profiles and the other content that they share. Social media sites like Facebook allow you to see who your friends and followers like providing the accounts are set that way within their privacy settings. You'll also see their shared content. Another great way is to simply ask or put up a poll, you may be surprised at just how helpful your own network can be. Remember as a business you have been growing your email list. Reach out in your emails ask there as well, the chances of your request being seen are higher and it helps to keep your list engaged.


A great place to look is offline. Look at trade shows, events, and seminars. Who's hosting them or presenting at them? What are the biggest names? This is a great way to find local influencers in a specific geographical area. An advantage of finding influencers offline is that it gives you a good chance to start building an authentic relationship with them in person, which is much easier than connecting only online.You can search for Facebook events and see which events are being held and where and who you know is going, another great resource for this is Meetup where you can search by industry or location. Again ask your network for referrals for events.


There are also tools you can use that are specifically designed for finding key influencers. These include Klout, Traackr, Kred, Twellow and more. These tools measure the influence of a person using internet, social media, and search data. Some of them offer very detailed profiles that can help you get a good start on your research.

Once you find an influencer somewhere, you should look for them everywhere else as well. For example, if you attend a trade show and come out with a list of potential influencers, check out each through Google search, social media, tools, and so on. Cross-check to get a big-picture view of just how influential the person is and to which audience.

Let me know how you found influencers to interview as iI'msure there will be some more great ideas out there

To your Success


  • Hi Kevin, thanks for the reassurance that it’s not so difficult to find suitable influencers to interview, as long as you’re willing to put the effort it. However, this would certainly benefit from doing a bit of interaction first, commenting on their blog posts and conversing on social media, to get them to a) notice you, b) realise you’re not a stalker and c) understand your motives better. This will make the process of approaching them that much easier, for all concerned.

    • I agree Alice. You need to start building a relationship before asking them to be interviewed. They need to understand you’re serious about what you’re doing, and why they can add something to that conversation.

  • I’ve asked influencers who I’ve followed for years, or taken part in their courses and shared their content & they’ve all said yes, so far.

    I agree that offline is important, and building local relationships for local influencers. I’ve started using linkedin local groups to start seeing who’s doing what & who people are talking about.

    The other place is awards – who’s winning, who’s been nominated, who are the judges. They’re all likely to be great guests, or add something to your interview schedule.

  • Great tips! I’d forgotten about Klout and the simple idea of approaching authors I’m familiar with is fab.

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