Social proof is a critical part of your sales process it isn’t just a sales gimmick. It is a social reality that human beings are significantly influenced by the decisions of others. We see what our friends or others are doing and make our decisions based largely on what we see their experience has been
The purpose of social proof is to communicate to your audience the value you offer by showing how you’ve helped others. It’s very powerful in helping people make the right purchase decisions. But the wrong kind of social proof can have the opposite effect and actually drive people away from your offer and lose you
It’s really easy as an entrepreneur and business owner to want to do everything yourself, i know I’ve tried it and what it leads to is overwhelm and doing things badly or worse not at all. It’s also common to forget about processes for your business as we can ‘do what we want’ as entreprenuers
It seems to be a common thought that being a business owner means you are full of confidence, maybe you have been the target of a Business assassin but being a confident business owner isn’t always the case and often isn’t the case every day of every week of every year you are running your
Over the years I have been in business, I have had more than my fair share of ‘business assassins’, you know those people that for whatever reason they just want to take you and your business out. Fortunately, I’m still here and most of them have slithered back into the mire that they came from.
There are ongoing jokes at many companies about the uselessness of meetings and how meetings are created just to make people feel busy. Some businesses have meetings to discuss meetings which is madness. With the world waking upto the fact that zoom and teams meetings or even dare I say it phone calls are all
Luck in business, does it exist? Are people successful just because they’re lucky people? “They’re lucky” is a term that is bantered around by those that look at other’s success, their network of influencers or their perceived wealth with an underlying vibe of ‘why them and not me‘. This is a totally destructive way of looking at those
So many business owners that I speak to break out into cold sweats when they think about having to talk about their prices. Sales conversations put them on edge before it’s even happended You go on a discovery call with someone , you offer a free session that someone has taken you up on but
You’ve got your website and you now need to be contacted by your visitors who may have questions or they wish to book your services. The question is which form will work best for your website? Obviously to free yourself up to do more of what you love it’s important to set up processes and automation
Table of Contents 11. Create Video Content22. Cut Out & Share Soundbites33. Turn Your Livestream into a Podcast44. Repurpose into Blog Posts55. Create Social Media Posts Repurposing means taking a piece of content and changing it in some way to create new content that you can use for your marketing. A Livestream video is a
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