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Live Webinars

7 Reasons Why You Should Be Running Webinars In Your Business

Imagine this. You are searching the web, looking for information or help on a particular subject. You come across a great blog post. You read it and feel like you really got some value from the content. You keep searching, and you come across a sign-up page for a webinar covering the exact material you’re looking for as well.

You sign-up, attend and get to hear an expert talk about the topic of your interest. After you signed up for the webinar, you received a free gift that was relevant to the information you searched for. You were able to ask questions during the webinar and learn from the answers to questions asked by others just like you.

When the webinar was over, your host reached out to you through helpful emails, made a value-rich offer that helped you solve a big problem in your life, and then continued to provide more valuable and free information that you found very helpful.

How would your customers and future clients feel having experienced this?

The answer is simple – the webinar process is more personal and offers so many more opportunities to help someone answer questions and solve problems. That is one of the big benefits of using webinars in your business – you are able to help your audience in a much deeper way.

The following 7 reasons why you should be using webinars to build your business are essential for helping both you and your viewers

1 – Connection With Your Audience

When you run a live webinar you are there in the moment with your audience, you can show your personality and start some rapport with those that are attending. This takes your relationship with your audience to a much deeper level, they get to hear you, maybe even see you but they also get the opportunity in most cases to ask questions and hear your answers there and then.

Building this type of connection is almost as good as meeting a group in person, in fact often because the audience is in a familiar and relaxed environment they feel much more able to interact with you and gain even more value from the webinar itself.

2 – You Can Reduce Your Marketing Costs

Most webinar software companies offer free trials of their software which allows you to get ahead of the game in regards to cost. If you plan it properly you can have 2/3 webinars out running and earning you money before you even pay a penny for the software itself so it becomes self-funding.

Once you work out your traffic funnel for your webinar you will see other marketing costs go down as this will become a primary lead generation activity for you.

3 – You Can Turn Your Webinar into a Product

Study after study shows that online business owners often complain they don’t have a product to sell. When you host a free webinar, you automatically have a product that you can sell time and time again, and of course the more you run the more products you will have. With a bit of clever editing, you can turn it even into a multi-module course of more bite sized chunks rather than an hour block at a time.

Running your webinars with this in mind can be a real motivation to carry on delivering your webinar content time and time again.

4 – You Build Your Email List

Free webinars may be one of the most effective, low-cost ways to build your email list. When you run a webinar especially a free webinar people attending expect to put their email address in, its been this way for as long as I can remember. With the new GDPR rules its important to set your expectations with those that register to let them know you will be sending them more emails in the future revolving around the topic of the webinar. So for example, if we ran a webinar (which I actually did) on ‘How to create an epic blog post’ the people that attended were told that by subscribing they would be sent more information in the future regarding content creation and blogging. This then lets us (dependant on the software you use) add these people into a segmented list to only send emails on this type of subject.

Hyper targetted marketing is and always has been the best way to market so working this way really ticks the box for successful email campaigns in the future.

5 – You Become an Authority Figure in Your Market

Even if you are scared as can be to run a webinar, your audience doesn’t know this. They look up to you as an authority figure in your field. Remember the vast majority of people only care about the content of the webinar. If you have followed the suggestions in this blog post regarding avoiding mistakes when running your first webinar  then you will be prepared as much as you can be.

Remember your primary goal for your webinar will always be delivering amazing content/training get that bit right and any other small challenge you may face can be forgiven

6 – You Can Create an Income Sales Funnel

After you plan, host and complete a successful webinar, you have a powerful component of a sales funnel. You can use that same recorded webinar endlessly to promote the building of a passive income. What exactly does that mean? Think of it like this, and this is a very basic example.

  1. Your write a blog post
  2. Have An in content sign up to a free gift
  3. Send the free gift and offer the webinar recording as a low price entry to your service

It’s simple in this format and easily doable by most people. This is a very basic funnel and you can do alot more with this but it gives you the idea as to how it may fit into your site for you to make some sales.

7 – You Build Customer Loyalty

Webinars are great for attracting new customers and clients. They are also excellent for showing your current customer base that they matter to you. They are an easy way to deliver massive value and information to your customers, which builds client loyalty and leads to word-of-mouth referrals.

Being able to communicate directly via a live webinar is always really appreciated by your customers especially if you are selling products or training that have very little personal live training involved.

Conclusion

Webinars are still very very powerful when used properly in your business, of course, they are like all marketing systems never a ‘quick fix’ but as a long term strategy for building your reputation, gaining new clients and looking after your existing clients you will be hard pressed to find another way of achieving this.

We continue after all of these years to run webinars and like a lot of systems the more you do the easier you will find them if you are just starting out then you may like this FREE gift of 7 webinar templates to help you start off on the road to running successful webinars for your business

 

Live Webinars

How To Upload Native Videos To Pinterest

Pinterest is one of my favourite platforms for promotion, not only does it have an incredible reach, it’s also fun to use. When it comes showing your personality, your likes and dislikes nothing beats Pinterest. Your followers have a much more in-depth view of who you are as a person and a business.

If you that are not following my account here’s a quick look at my account, currently with 142,000 views per month on my account so it’s active.

Pinterest’s latest update – upload native video to Pinterest – takes Pinning to a whole new level. As you may know, video is one of the very best ways to engage with your audience. Combined with the powerful visuals you can create on Pinterest this combination will see your Pinterest viewers increase and the click-through rates onto your website soar.

How does this differ currently from Pinterest videos? Until now, you could create a pin from You Tube, and the video will play on Pinterest. The URL that’s pinned is the You Tube url. Even if you add the video to your website, and pin it, it still goes back to You Tube – as it should. But wouldn’t it be nicer if you could do nice trailer videos for your content and send them directly to that piece of content? Now you can!

How does this new native Pinterest video upload feature work?

Uploading your videos is really quite simple as you can see from the steps below. If you haven’t got a video specifically for Pinterest, then you can download a livestream and try that. Alternatively you can use tools like

to create small social media friendly videos.

The advantage of using social media video software is you don’t have to caption them – the text is on screen already. They also have a range of templates and sizes to make videos easy to create.

Step 1 – Business Pinterest Account

Log into your business account, if you are still using a personal Pinterest account you can upgrade it for free on Pinterest and benefit from all the extras features that then become available. You’ll want a business Pinterest account to measure the impact of native videos.

Once you have logged in along the top of your account you will see a white cross on a red background click on that to go to the next step

Step 2 – Check to see if you can upload native Pinterest videos

Once you have clicked on the white cross you will see a drop-down menu, here’s where you get 4 different options for creating a new pin. If you don’t have them all yet then check you have a business Pinterest account. If you have a business account already, then it may be it just hasn’t rolled out to your account just yet. Give it time.

Click on ‘upload video’ to go to the next step

Step 3 – Upload your video

You can either choose to drag and drop your video file into the box on the left or click on the ‘choose a file’ button in the bottom right. It’s worth noting at this point the file types and sizes.

  • It must be an mp4 or mov file
  • Square video or Widescreen 16:9
  • 6-20 seconds in length
  • No longer than 30 minutes

If drag and drop don’t work for you then use the file upload aspect.

Step 4 – Choose a Thumbnail

Now its time to choose a thumbnail for your video. A thumbnail is an image that shows before the person clicks play. So this image can have a call to action. Pinterest will allow you to add a custom thumbnail or to capture a frame from your video and turn it into a Thumbnail.

Step 5 – Optimise your Video Pin

Once you have chosen your thumbnail you have a couple more things to do.

  • You can pick your cover image which Pinterest will create for you from your video.
  • You will also need to add a description and url for your video.
  • Ideally this will have some SEO aspects to it with a call to action (of course you can always watch my video to get more tips on that)
  • Then add your url so your viewer can find out more. I recommend you link to a page holding your videos, or better still another Pinterest board with videos on.

Done? Click the button at the bottom to go to the next step

Step 6 – Choose Your Board

Choose which of your boards you would like your video to be posted onto

Now its time to wait for Pinterest to publish you video, For me it took less than 2 minutes, but being a new feature it may take a little longer. You can navigate away from the page and your native Pinterest video will be added into your board when it has finished processing

Final Step

Go and see how your native Pinterest video looks.  Here’s mine:

https://www.pinterest.co.uk/pin/156429787043401099/

I’m really pleased with it. When I look on the board it’s really clear that it’s a video and how long the video is 33 seconds in this case. When you actually click on the video itself it will auto play and looks fantastic.

Conclusion.

Pinterest is a fantastic platform an incredible powerhouse for driving traffic to your website, connecting and deeply understanding your visitors so you can adjust your content or do more of the same. If you are getting Pinterest right then you’ll love this new feature.

As video is becoming more and more powerful online, I can online see Pinterest Native Video becoming stronger and more impactful. Now is the time to create more amazing visual content for Pinterest.

Our community over in Pin Friday have been benefiting from Pinterest for quite some time so if this post has inspired you to want to learn more and be involved more with Pinterest then come and join us.

5 Mistakes You Can Avoid When Running Your Live Webinars

You are thinking about webinars or have made the decision to use webinars to build and grow your business, you deserve a high 5. Webinars have higher CTRs, sales conversion rates and email list building abilities than many other online marketing methods. webinars are brilliant for so many reasons, however, you are nervous?. am I right?

Think about a form of marketing you are good at, something you enjoy that brings in results, it may be blog post writing, it may be live video or something else. Then think about the first time you ever attempted to do that?. Were you scared? Did you feel like you may end up hurting your business more than helping it?. You may have felt you would mess it up?

I remember when I first committed to running a webinar, putting it out publicly to say…hey come along I’m running a live webinar…. and it filled me with dread, I felt physically sick which just got worse when I got my very first subscriber to that webinar, it all became very real and very scary. back then webinars were quite new and technology wasn’t anywhere near as good as it is now.

These are common feelings when any business owner, large or small, learns to use a new tool that will build their business online and their reputation, we’ve all been there. however, there are things you can do to reduce that feeling. That will help you feel more comfortable and prepared to make sure that your first experience is a good one.

Let’s take a look at 5 common webinar marketing mistakes that happen all the time and importantly simple ways to avoid them, if at the very least you can think about these and learn to deal with them before you go live on your webinar you will be 5 steps ahead of me when I ran my very first live webinar for my business.

1 – Not Enough Planning Time

Slow down. You are no chomping at the bit to access the many benefits of webinars for building your business. However, when you don’t plan enough, test your webinar software and your script/slides and get comfortable first, you can do more damage than good for your business.

Running test webinars to get really comfortable with the software takes away so much stress when you run your first webinar, most people will take a glance and ‘wing it’ but I can tell you testing, testing and more testing will help you so much more than just going for it.

Test your slides, find a quiet time when you can run through, I will talk more about scripts in future blog posts but word for word scripts don’t work, they make you sound very robotic , your slides are there to guide you through your topic/ training and so, therefore, practicing with them will really help you out.

2 – Using Inferior/unstable  Webinar Software

It’s really important you reduce your tech problems before they crop up, the delivery from your software supplier should never be a worry nowadays, I’ve tested most of them and there are alot out there that are pretty good , there are also some that I just couldn’t get on with or didn’t provide the functionality that I wanted in my webinar.

Keeping your viewers at the front of mind when making a decision will always give you the steer that you need when choosing your platform. I use Demio

and i also us Easy Webinar

 3 – Settling for Inferior Audio

Webinars are video and audio-driven. In many cases, your videos are simple screenshots or slides. In every case, bad audio will kill the best webinar . In the testing phase, do whatever it takes to deliver high-quality audio. This means hosting your webinar from a quiet, calm, distraction-free environment, using a high quality microphone and capable webinar software.

Ensure that you have a wired connection to your internet so that the connection is as stable as possible and try to get the family if they are using the same internet connection to stop streaming Netflix or playing the latest online game. All of these things will help you get a stronger connection and deliver a more reliable audio.

People are very forgiving or poor visual quality but if the sound is poor they WILL leave in droves.

4 – Using a “Sell, Sell, Sell!” Mentality

Webinars work because people have fun. They are interacting with you and each other. There is a “right now”, “being part of a group” process that other marketing channels simply can’t replicate. Think of value, not sales. Provide incredible free value during your webinar. Don’t sell during the webinar “body”. If you do make an offer at the end of your webinar, be certain that what your webinar attendees pay in return for the value they receive is so attractive that they can’t pass up on the offer.

Don’t sell throughout your webinar. Leave that for your call to action.

If your ONLY goal for running a webinar is tosell throughout then you need to rethink your sales strategy as this just does not work.

5 – Limiting How Much Your Audience Can Participate and Interact

Why do people love attending live webinars? Because they want to be heard! They want their opinion noted, their questions answered, and their problems solved. Those webinars that allow your audience to interact and engage with you will always be your highest grossing and highest converting webinars, because you allow your prospects to be a part of the process.

For your first webinar it may be a good idea to keep the chat to you only, this stops streams and streams of conversations going on in the background that distracts you from the content you are delivering. you can, of course, get a partner in to help manage the chat and Often when I run a webinar Sarah will be in the chat answering and guiding the questions through. This really helps in keeping the webinar to time.

NOTE: – do not ignore your comments, I have been on many webinars where the chat was really lively yet the presenters totally ignored all the comments, This really won’t help you build your community and your relationship with your webinar viewers.

Conclusion

Of course there are more things you can think about when looking to run your first webinar and if you are interested in really becoming prepared then feel free to get my 7 Webinar Templates to really kick start your journey into webinars.

 

Should you cook up controversy in your blog posts?

When I published our annual list of female bloggers to follow, I wasn’t expecting controversy to come my way. It wasn’t a controversial blog post. One person on the list took umbrage to what she thought was the wrong one of her sites being listed.

She’s decided to be on that list was a bad thing as the post only mentioned one of her sites. Instead of seeing it as a tribute, she saw it as a slur and trashed me across social media.

Her one-woman moral outrage sent me another 2,000 visitors and 200 new subscribers.

Controversy gets attention, there’s no doubt about it

It fires up conversation on a normally quiet topic and generates conversation all over social media. Your shares of that particular post go through the roof and you’ll be tempted to write a controversial post again.

According to Neil Patel when you create a controversial blog post you’ll also increase your unsubscribe rate, and the amount of negative email responses from your reader.

The good news is your open rate will remain the same if your blog posts are delivered by email,  this indicates to me, you’re only alienating a percentage of your regular readers.

This means your controversial blog post may attract in a bunch of new people to your blog and your email list. What’s not to love about that?

So what is controversy?

Controversy = difference of opinion + emotional investment.

You can see how easy is it is to write a controversial blog post using the above formula. It’s almost too easy to write one and that’s where it becomes dangerous.

You don’t want to be known as “that controversial blogger” by only writing that style of post. It will be hard to monetise a site like this, and the novelty will wear off quickly. That said, Katie Hopkins seems to be able to make a living at saying things that get people’s backs up and gets paid to say controversial things, so perhaps I shouldn’t dismiss it?

Can controversy actually win you business?

Smart pharmaceutical marketer, Dr Sally Church, proves that it can.  Dr Church published a controversial interview with another doctor. What was controversial about it? No one else had considered the drug might fail, and if they had they weren’t saying it.

The post generated a lot of intensely negative responses  and flack from investors and the company in question. Everyone else was hailing a wonder drug, and they were flying into controversy by daring to say something different (editors note: the post has since been removed).

Ultimately the Doctors were proved correct in their analysis.

What does Dr Church have to say about the controversial post? “What I learned is that you have to be true to your opinion and not go with the herd just because everyone else does.” The post although controversial meant that hedge fund investors and other experts now have increased trust in what Dr Church shares.

good call from @MaverickNY on $EXEL, remember discussing the potential outcome with her and she nailed it.

Can controversy cost you business?

It’s possible.

It will most certainly cost you friends and generate a lot of comments on your post. The backlash can be intense as Kimberley Hall found out when she publicly shamed teenage girls for their posing and pouting in photos on social media. Unfortunately the original post has been removed.

The post generated outrage as Hall’s blog allegedly contained photos of her sons shirtless and doing similar things to the girls.

Looking back on it a week later Hall says “I heard the frustration and the hurt of some readers who felt unfairly judged. They were not wrong to point out the self-righteous tone of my post, the log in my own eye. There was too much assumed on my part, and not nearly enough explained to the world with care.

Hall is clearly a well-balanced person who saw the impact of her words, reflected upon them and saw the need to put things right in the form of another post (here). You’ll note there’s no apology, just reflection and understanding that comes with hindsight.

What are the ingredients for a controversial blog post?

First things first. If you’re an employee, you might like to find out your employer’s policy on this type of content and run it by them before you hit publish.

Yes, you can add a “these are my own thoughts and mine alone” style disclaimer, but if the fallout goes global and the company doesn’t share your views, then you’ll be fired.  Getting fired  may launch your career into the stratosphere or you may never work again.

If you’re an entrepreneur seeking investment, you should also be similarly cautious. With the be careful out of the way, let’s look at what the actual post needs.

The best controversial posts are polarising in their view

There’s no sitting on the fence, it’s an all out show of your position. There’s no playing of the “Devil’s Advocate”, it’s emotional and connects with a certain type of reader, ideally the one that’s your perfect customer.

It’s going to contain controversial information or opinions and you’re going to have go out on a limb and say that your post is all opinion or you’ll have to find facts and fingers to support your opinion. Opinions can be inflammatory as Kimberly Hall found, and burn your blog to the ground.

Or it can generate a buzz and spark hundreds of conversations as Mark Schaeffer’s Content Shock did earlier this year.

If you say something and say it in a way that isn’t clear, like Matt Cutts did in January, that too will create controversy. You’ll see at the end of the post (link), there’s clarification of specifics, but not before hundreds of blogging experts declared guest blogging was dead.

Evidence and supporting statements further what you’re saying

If you’ve taken a look at Matt Cutts’ post above, you’ll see how the post has several videos in it. The videos are evidence to support what he’s saying in the post; Guest blogging for SEO purposes is dead. When you support your statements you add an extra dimension to the post.

In Dr Sally Church’s interview the post is backed up with analysis with another doctor, it doesn’t just look at the clinical evidence.  In Mark Schaeffer’s post he shares his own anecdotal evidence.

Know that the controversial blog post will never be forgotten

For the post to be truly controversial you need to leave room for the opposition to argue their case. You need to know who this post is for, and it isn’t always your regular readers.

You need to leave some breathing space for the fire to take hold. Without the breathing space you’ll just be another crazy ranting on the internet.

Oh and just so you know, I’ve never ever mentioned that person in my first paragraph anywhere on any of my sites again. I stopped visiting the sites where she whined about me, and I no longer send potential clients to her.  I doubt she’s even noticed, or even remembers. But as the author of that so called controversial blog post I’ve never forgotten.  The comments that are left behind will always remind me that to be controversial takes courage.

How To Be Confident in Your Business and Always Ask for the Sale

How To Be Confident in Your Business and Always Ask for the Sale

How To Be Confident in Your Business and Always Ask for the SaleLet’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and hope that people to make a purchase? Not at all. I like to call that “hopeful marketing” and it simply doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.

Finding Your Confidence

It is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes. Your business and your services won’t appeal to everyone; or they might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your business idea is awful; it simply means you haven’t found the right people yet.

If you have put careful thought into what you want to offer your target audience and you have created coaching packages and/or services to meet those needs, be confident in telling people who you serve and how you do so.

  • Create introductory posts on Facebook – on your personal profile and business page – and give a short summary of who you are and what you do.
  • Spell out exactly who you’re seeking as your target market; think of those web pages you’ve seen with the specific title, “Who Should Work With Me.”
  • Create a Facebook Live series where you answer frequently asked questions as they relate specifically to your business.
  • Find a podcast or other interview opportunity where you can share your expertise with a larger/different audience. Interview scenarios often put people at ease because you’re having a simple conversation.

When the Time is Right, Ask for the Sale

Your customers will purchase from you when they know, like, and trust you, so coming on strong with heavy sales talk or pestering them like a used car salesperson will chase those promising customers away.

Instead, gently nudge these prospects down your sales funnel. If you have never heard of a sales funnel, it’s simply a visual representation of how you’ll guide prospects toward your higher-priced products. In this manner, you’ll have lower-priced items for sale for those who say they’re interested but don’t have the money. If they purchase your lower-priced item, they may find the money in the future for a higher-priced item, but only if they know about the other products/services you offer.

How do you ask for the sale?

  • Include Calls-to-Action everywhere: at the end of every blog post; in your social media posts; within your eBook and other products. Invite your prospects to take the next logical step with you.
  • In your email marketing: don’t be afraid to tell your readers about new offers. Never assume someone knows what you’re up to; be proactive and proud of your accomplishments and shout it from the rooftops.
  • At the end of your one-on-one consultations: always ask if they are ready for the next step (i.e.: to make a purchase) or if you can follow up with them after a specific timeframe if they need time to think. If someone is on the fence, now is when you nurture this relationship so they remember YOU when they are finally ready to make a purchase.

At the end of the day, if you listen to what your audience needs, there’s no harm in making the offer and asking for the sale. If they say no, move on and continue to nurture the relationship. Just remember, you’re one no closer to the yes that you want.

Kevin

How To Be Confident in Your Business and Always Ask for the Sale
Traits your ideal clients have infographic

The Traits Your Ideal Clients Have

When it comes to finding your ideal clients there’s a lot of noise about the right way to do it. I’m frequently told it’s me, but 5 years ago. Sadly, that’s a short term fix for finding your ideal clients. Technology changes, marketplaces change and attitudes change, so you 5 years ago will never help you continually find a steady stream of clients because everything has changed. If you’ve used this in the past, it’s time to upgrade and create your client avatars the IDEAL way.

Find Traits of Ideal Clients in the Present

Look to the client base you have right now. What commonalities do they have with each other? That’s right – don’t look for what they have in common with you, look for the threads that connect them all. To find these elusive threads use the I.D.E.A.L acronym.

Traits your ideal clients have infographic

When you have the answers to the I.D.E.A.L Acronym you’ll find it easier to create ideal client avatars. To help you work it out there’s bonus content in the form of a worksheet if you share from the box below.

Traits your ideal clients have infographic

10 ways you can Kaizen your sales pages for better results

I’m all for radical change when it comes to certain things like what crisps to buy or what cooking oil to use but not when it comes to sales pages. Oh no, for sales pages I’m all for continuous improvement, or Kaizen, rather than changes that are untrackable and unsustainable.

Here are 10 ways you can Kaizen your sales pages for better results.

  1. Use Colour and Shape to Reinforce Mood

Your sales page’s mood is just as important as the actual text and elements. It speaks to your ideal visitor’s subconscious, and if you get the mood right, you’ve caught that visitor’s interest. Vibrant colours speak of energy, fun, and action. Dark colours talk to younger edgier visitors, and soft, pale and muted colours appeal to people who are sophisticated or people who love gentle things.

So, in addition to your own branding, pay attention to colour to reinforce the mood, as well as make key elements stand out.

  1. Remember to Use Subheads to Lead Them Inside

Nobody likes a big, long chunk of run-on text. Create “white space” and make your sales text easier to read – especially when skimming. But don’t stop there: Add subheads at intervals in your sales body text.

Use these sub-heads to summarize what you’re going to talk about in the next paragraph or section. Make sure your subheads zero in on the most critical paragraph point!

  1. Headlines Matter

If your headline doesn’t give the casual browser whiplash, it’s not doing its job. Ask a question that matters in your headline – one that your ideal reader is already thinking to herself. Run it through a good headline analyzer like CoSchedule’s free Headline Analyzer and then monitor and tweak its effectiveness, using A/B split testing.

  1. Increase the Impact of Sales Page Videos

You may be considering creating a video sales page because your target audience is full of visual learners. That’s a wise move – but make sure your sales page videos don’t get in their own way.

  • Use a tripod, so there is no visible shaking or slipping.
  • Use a good noise-canceling microphone.
  • If you’re using your smartphone, shoot horizontally, not vertically.
  • Be aware of background noises like traffic or wind.
  • Display important objects (like jewelry you’re selling, or your eBook) on a neutral, contrasting background, to make the item pop and focus attention solely on what you’re selling.
  • Don’t use backgrounds that are brighter or richer than your product’s colors.
  • Use a ruler beside physical objects to show scale. That stops people imagining they’re getting something smaller or larger than your item’s actual size.
  • Be aware of your light sources – and especially be on the lookout for shadows.
  • Get your video professionally edited.
  1. Don’t Neglect Bounce Rate in Tracking

Many people say they never bother noting the bounce rate (when people leave your site almost immediately). They don’t realize that a high number of bounces may carry the following unmistakable messages.

  • There was a disconnect between the post or landing page that enticed people to your sales page, and they left because they were disappointed or angry that your offer wasn’t as represented.
  • Your offer was confusing or messy, and visitors gave up on it

If your bounce rate seems unusually high, do your best to find out where the disconnect is happening!

  1. Make a Specific Promise

It’s not enough to identify and empathize your ideal visitor’s pain on a sales page: You also have to make a promise to either give a real solution or take the visitor one vital step further to her goal.

  1. Don’t Promise What You Can’t Give!

When making a promise to your sales page visitor, make sure that you don’t promise something you cannot possibly deliver. You can’t guarantee they’ll be cured of cancer, nor can you promise someone will make a million dollars in a month. Keep it realistic.

In fact, even if it doesn’t promise instant stardom, a realistic promise is more likely to be trusted, believed – and acted upon.

  1. Time = Value

Time yourself reading every word on your landing page, then pay careful attention to the time that visitors spend there. If they stay as long as you or longer, you know that they value what they are reading. That’s an important clue when you go to write your sales page and social media posts.

  1. When Making a Landing Page Video, Write Out Your CTA

Make yourself a cue card containing essential data you have to make sure you cover – for example, your sales page address. Don’t rely strictly on speaking: Add a text version of your sales page address to your screen and repeat it in the video description, or in the text below the video thumbnail.

  1. Be Aware of Mobile Device Limitations

How your sales video displays in particular mobiles is crucially important. Make sure your sales page address doesn’t display off-screen! Test your landing page video in MobiReady.

  1. Know When It’s Time to Stop

You’ve probably heard the old rule, “The more you are charging for a product, the longer your sales letter should be.” That’s not exactly right.

It could better be said, “The stronger your proof, the sooner you should stop speaking.”

Sometimes it just takes a few bullet points and a headline to convince people. Pay attention to which CTA link your visitors and testers click: That’s often the time to wrap things up.

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how to use keywords

Content: How To Use Keywords

One thing among more than any other thing will (with my clients) set off a huge discussion – is talking about SEO. About 12 years ago, before WordPress was invented, it was tougher to do SEO with very little technical ability.  Today, it’s not so tough to use keywords. In fact, when you use keywords in your content you’ll find your visibility increases, you’ll gain more leads and your business will grow.

Using keywords really isn’t that hard unless you are in a room of SEO companies, and they’re making you feel the pain to buy their services… This is because the very best SEO is content marketing, which is what you’re doing right now!

There are two types of SEO you need to be concerned about – On Page SEO and Off Page SEO. But before anything can be done you need to get inside the mind of your ideal client and work out what Keywords they will use to find you.

Remember keywords have a use beyond content marketing – they are how you get found on Twitter, on YouTube and on every other social channel that has a search function. Using keywords across all your channels is a part of good branding.

Don’t think Keywords and phrases apply to just websites or you will be left behind with your other social media marketing activities.

You can do this two ways, you ask your clients what terms they would search (always a good indicator of what you should optimise for) and Keyword research.

So let’s start at the beginning and work our way through keywords, it’s a long post so grab a cup of coffee now and we’ll get to it.

How to do Your Keyword Research

When it comes to marketing online, one bit of advice is repeated again and again – do your keyword research. Whether you’re a seasoned entrepreneur or just starting out, keyword use can be an adventure that often ends in confusion,  frustration and wandering around in circles, or smacking your head against a desk! Luckily learning how to use keywords is quite easy once you know how.

Understand that keywords and keyphrases determine which pieces of your content will be found. Simply put, a keyword (keyphrase is actually a more accurate description as you’ll need two or three words rather than just one) is the term your ideal customer types into their search engine of choice, when they’re looking for the answer to a question.

If your reader wants to know how to potty train their toddler, they might type in “potty training” or “how to train a toddler to use the potty” or “potty training for toddlers.” These are all key phrases made up of keywords.

You will need to find out which is the best keyword or keyphrase for your purpose. This can depend on a lot of factors, but most commonly you’ll want to know how many people, on average, search for that exact term. Optimising your page for the term “toilet training a young child” won’t earn you a bit of traffic if no one ever searches for that term.

There are a variety of tools available for conducting keyword research in prices ranging from free to several hundred dollars per month. While the paid tools are able to do many fancy calculations like analysing your potential competition and discovering the number of backlinks your page has, free tools are more than enough when you’re getting familiar with keyword research.

One of the most popular is Google’s own keyword research tool, the Keyword Planner Tool which you can find here: Keywords Planner Tool

Some people are having trouble accessing the Google tool, so I recommend you take a free trial of Longtail Pro and hook Google Keyword Planner to it. Don’t panic, Longtail Pro will show you how to do this.

To begin your keyword research, simply type your basic keyword into the box marked word or phrase, enter the captcha code, and click search. Google will present you with a list of words and phrases related to your chosen keyword. Clicking on the various headings will sort your list accordingly. If you want to find the keywords with the highest number of searches locally (local in this case is your country), click “Local Monthly Searches” and the list will sort itself.

For basic keyword research, you can ignore the column labeled “competition” as that is relevant only when choosing keywords for an Adwords campaign. It has nothing to do with keyword competition. You should, however, change your search preference from “broad” to “exact” in the left column. Be aware that exact match means what it says while broad match can be quite misleading and drive you nuts.

When you have a list of ten keywords, add them to a spreadsheet or Google docs. You’ll need them (to know where to put them) in the next section.

Telling the World What You’re About by Using Keywords Consistently

Discovering your ideal keywords is just the start. It’s only when you’re proficient and consistent with using keywords will you really begin to understand their power.

So what do you do with keywords? Here are four critical places to use keywords:

  1. Your URL. Using keywords in your URL is ideal, but unless your site is about a very narrow topic, you may find your keyword URL is long gone. It may be possible to find your keyword with a different domain extension (.org or .us .co.uk for example) but doing so is generally not advised, people get confused and if your site is similar to your competitors you can open up a whole new can of worms.

Some SEO experts say you shouldn’t use dashes, odd spellings, or numbers instead of words. All of these methods can potentially cause your customers to visit the competition’s site rather than yours when they forget to type .org at the end of your URL or neglect to add the dash. If you can’t get the name with keywords that you want, consider another URL.

If you’re set on using your keyword in your URL but it’s not available, you could try adding a short word to the beginning or end of your keyphrase. Some popular choices are my, blog, and online. So instead of LoseWeight.com you’ll have LoseWeightBlog.com or LoseWeightOnline.com.

  1. Your site title. Regardless of your site’s URL, you can name your site anything you like. If your keyword is “Same day courier” for example, your URL might be www.ArrowLightHaulage.com. Your site title, however, might be “Same Day Courier Services.”

Site titles generally take the H1 tag, which means search engines understand that this is the most important text on the page, so using your keywords here is likely to be seen as more important than using them in your URL.

Remember, not everyone has a domain name with their keyword in. Don’t wrongly assume their domain name is their keywords or keyphrases.

  1. Your article (or blog post) title. Your site will have one main keyword which you’ll use in your URL and your site title. But for individual pages, posts, and articles, you’ll have many other narrower keywords. The first place you’ll use these keywords is in the title of the post or article. For example, the keyword for this post is “using keywords.”
  2. Your content. Use your keyword in the first paragraph and the last paragraph of your article or post. You can use it more, but don’t get carried away. The idea of reaching a certain keyword density is outdated and can even cause the search engines to label your post as spammy, so aim to use your keywords in a natural sounding manner, and include other, related terms as well. Remember, it’s human beings who have to read the post after the search engines have served it up to them.

You most likely won’t be able to use your keywords in each place for every post or article, and that’s not a bad thing – we all write for people. Keeping the above locations in mind will help you use keywords consistently throughout your site, and will improve your search engine rankings over time. The key here is time, search changes take place over time.

Don’t rush thinking that by optimising all your posts you will see a difference overnight. You won’t. It takes a little time and some additional actions.

Keywords, when used respectfully in your content will get you found by your ideal clients.

Kevin

PS Bonus Content. If you share this post using the buttons in the box, you’ll unlock a keyword checklist to help you stay focused on your blogging.

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12 Essentials You Need To Have To Be Found In The Search Engines – Infographic

Being found in the search engines when people are actually looking for how you can solve thier problem is one of the most important things you need to focus your attention on when it comes to marketing.

Often people say to me ‘ it’s too difficult’ or ‘i can’t do this is technical’

Well I heard what you said and now I have put together an infographic that will help you easily understand the components necessary to get you found by the people looking for you but don’t know you yet.

 

If this is something that is starting to make sense for you then the keyword /key phrase training could be just what your business needs. Take a look and finally stop guessing what people are looking for and find out exactly what is being typed in by going through our Keyword Kaizen Training

To your success

Kevin

email marketing

Your Email Marketing Questions Answered

You’ve got email marketing questions? I’ve got answers! As a small business owner looking for business success, it can be overwhelming to be told you need something and not quite understand why. Perhaps the person sharing the why wasn’t approachable, perhaps they didn’t understand what you needed to know about, either way, you want to know more about email marketing for your business.

Now, email marketing is not the cure for all your business woes. As with all forms of business marketing, you will need systems and tools in place to get the most from it. That said, the ROI is roughly £32 per £1 spent.

1. Why Do I Need an Email Marketing List?

Email marketing is one of the best ways to build relationships with your target audience and control the flow of information in such a way that the recipient likes, knows and trusts you enough to become a client.

Emails can be information – an educated customer is a better customer – with links to relevant products, and/or promotional emails which will encourage them to buy a particular product.

As you get to know your audience and they you, they will hit reply and ask you questions about your products services, and add their own thoughts and opinions. You’re building a relationship that will last a long time.

Example,last year we lost our beloved Xanthe to kidney failure (labrador/rottweiler cross) . I took her to the vets for antibiotics and was told she didn’t have long left. I was devastated. I mentioned to my email marketing list that I’d be a little quiet because of this. There were hundreds of replies of sympathy and support. One reader gave me a breakdown of what to expect and his wife recommended a pet crematorium to us.

I truly appreciated the lovely messages and the recommendation (we went with it, and they were superb). Email marketing is a two-way communication.

2. How Do I Build an Email Marketing List?

There are a number of tried-and-tested ways to build your email marketing list. For many years, it was the simple email newsletter. You’ve probably signed up for several of these yourself in the past. However, nowadays, with so many business owners clued into the value of email marketing, it has become more competitive. Therefore, there are now two main approaches to building a list.

  • Offer a free item that will have a high perceived value
  • Offer an e-course (our highly successful blogging challenge is a type of e-course).

i) A free item

The free item could be a:

  • Special report
  • Checklist
  • Template
  • Mindmap
  • Cheatsheet

…and so on.

The free item is always going to be attractive and add value to your subscriber’s life. The reason people unsubscribe almost immediately after they download your optin incentive is that they didn’t get vlaue  or feel valued. An e-course, on the other hand, gives you more chance to make a meaningful connection.

ii) An e-course

Build an e-course about a particular topic related to your niche or industry which you know to be an issue for many people. Your course can offer solutions to this problem. You can create a course of five or seven lessons and load tthemup into your email autoresponder or follow-up email area in your email marketing platform.

3. What Is an Autoresponder?

An autoresponder is also known as a follow-up email. The autoresponder, as the name suggests, automatically sends out your email message to your email list according to the date /timing you’ve set.

Using the example above of delivering a free e-course, you would pre-load the lessons and the autoresponder would then deliver each email, one at a time, on the days that you specify.

Autoresponders can take a time to set up, but generally, they only need doing once. They are a hands-free way of running your email marketing to grow your business. Copy and paste your content into the email interface once and it will keep on earning for you over and over again.

Of course, you will need to check the content from time to time to make sure it’s still up to date, and the links are still working. Ultimately email automation will free up hours of your time.

4. How Often Should I Send Out Emails?

The short answer is as often as you can without making everyone on your list get annoyed and unsubscribe. A more logical answer might be every day. You need to send enough emails to grow relationships and remain top of mind to your subscribers. So long as you’re adding value keep emailing.

If you send 30 days of “buy my shizzle” you will find you’ve lost them all by day 7. Create a timetable for emails so they hear from you regularly. Balance your informational, educational and buying email sequences.

Your subscriber’s inbox is a precious space. Don’t abuse the trust you’ve been given.

One final note… Be wary of your headlines. Timing is everything. If you send an email with “Let’s blow up your xxx” (with xxx being the problem your product solves) and there’s a national/international bombing… Well, you’re going to get a heck of a lot of unsubscribes and some blogger will be writing a case study of how your email stupidity crippled your business.

5. How Do I Keep People on My Email Marketing List?

By being useful to them. Once they have signed up for a free item or ecourse, you have the chance to build a relationship with your subscribers through emailing them great content related to the topic they signed up for.

Email useful information they will like and be willing to share with others by forwarding your emails to their friends and family. Write great subject lines that will encourage them to open up, and get to know all that you can do for them.

6. What Metrics Should I Be Measuring When I Send Out My Emails?

Measure your email opens, clicks and sales. These 3 things will indicate how well your email marketing is performing and how you can troubleshoot problems.

Example: If no one opens your emails you may have a delivery issue. If delivery is fine, you have a subject line issue. If you have zero clicks… you’re not intriguing the reader enough to click. And if they click but don’t buy it could be any number of things from poor sales page copy to bad timing.

If you’re not measuring it, you’re not managing it.

7. How Can I Avoid Being Labelled as Spam?

Use plain text emails where possible and avoid words like FREE or strange punctuation like !, ? and * in your subject lines. Let your subscribers know why they subscribed (don’t add people manually to your list or they will hit the spam button on their email client), and have an unsubscribe link.

Unsubscribers are a part of your email marketing growth. They’re not something to be scared of. If someone isn’t getting value, they can and should be able to leave your list.

If you behave like a spammer, you will be treated like a spammer.

Bonus Question: What Tools Do I Need to Start and Grow My Email List?

You will need an email marketing service.  I recommend

Are all good starting points. Know that the chances are you will change provider at some point. You will not stay with one forever. As your business grows, so will your needs. All three that I mention here provide some analytics so you can measure your impact.

Advanced email marketing providers include

Technically, the above are not email marketing services, but full funnel services and they make managing the email to sales process easier. Both include the shopping cart aspect, which makes it easier for you to process sales for your business. Both will move buyers to new sequences and follow up for you.

You will need a mechanism to capture the email addresses. I use and love Thrive Leads, it’s pretty much compatible with everything. You’ll be able to create branded subscription forms.

You will also need an incentive for readers to become subscribers. This can be called a lead magnet, a list magnet, an ethical bribe and a variety of other names. Initially, this can be hard to create, and you may have to create 4 or 5 before you hit upon the right one for your audience.

I know I’ve covered the basic email marketing questions you might have. Feel free to share this post with anyone you know looking to start email marketing for their business.


 

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