Change is one of the few guarantees in business. Whether you run a small, local shop or a growing start-up, you'll face shifts that require you to step out of your comfort zone. From handling ...
How To Use The Tough Times In Business To Become Stronger
We often talk about business growth in terms of learning through courses, books, or seminars, but one of the most powerful forms of growth comes from experience—especially during challenging times. Whether the change is something you choose or something that's forced upon you, difficult periods in business can lead to significant benefits. These times, while stressful, provide a real opportunity to transform into a stronger, more resilient business owner. Challenging moments in business are not simply hurdles; they are lessons that shape us personally and professionally. Let’s explore how the tough times you face can be the making of
Customers Will Pay More When You Show Them the Value
Understanding Customer Value: A Guide for Business Success The common misconception that every potential client is solely driven by finding the cheapest deal is a pitfall many business owners fall into. However, consumer behavior is far more complex and nuanced. Consider the choice between a Ford Fiesta and a Mercedes-Benz. While both are automobiles, they appeal to different markets for various reasons beyond just price. Show Customers the Value, Not Just the Price People are often willing to pay more if they understand the unique value of a product or service. The challenge is to articulate why your offerings
You are Not Your Ideal Customer- Really You’re Not
Save One of the greatest things about having your own business, of being an entrepreneur is choosing whom you work with. No more clients chosen by your sales team or your boss. You no longer have to work with any person warm, and breathing with a pulse (although that helps ;)), you get to profile and attract who you want to work with, you get to say no to people who are not a fit and you get to spend each day waking up and wanting to go to work with your ideal customer. What’s not to love? Well,
Get More Clients By Knowing What You Are Good At
How do you sell yourself to clients? What do you do well that’s unique from other businesses in the market? In order to explain this to prospective clients, you need to clearly understand your unique strengths. Our strengths aren’t always apparent to ourselves, so you have to do some strategic thinking. Examine Your Experience Go over your experience working in this area. Where have you spent the greatest time working? Whatever you’ve done most is probably something you’re good at. You’ve accumulated knowledge and expertise by doing it. If you are anything like me you will be constantly learning
7Â Ways You Can Find New Clients for Your Business
Reaching out for new clients is part of your business that should never sleep. You need to always be out there generating leads, even when you have plenty of work to keep you busy…NO especially when you have plenty of work already. It takes time to nurture relationships and you never know when you’ll bump into a lucrative business opportunity. Here are 7 tried and tested methods for finding new clients. Ask for Referrals The best business comes from referrals. A happy client tells others about you and the new person already knows the unique value you offer. We
How Is Your Business Going To Thrive In 2024? – 100 Top Tips
When it comes to running your own business, how do you know where to begin? There are so many little considerations and moving parts to any business that it can seem overwhelming. You set out thinking business success is only a few short weeks away once you have launched your business however there are many things a serious entreprenuer has to think about when launching and running their business.That's why I've collated these 100 tips. These are tips that will help you grow and maintain your business - whether you're just starting out in your business venture, or you
How To Build Your Confidence As A Business Owner
It seems to be a common thought that being a business owner means you are full of confidence. In my experience, that's not always true. Maybe you have been the target of a Business assassin but being confident business as an owner isn't always the case, and often isn't the case every day of every week of every year you are running your business. If you are having wobbles and feel like you are lacking in self-confidence then I have some good news for you, there are some things you can do quite quickly that will turn that feel,
The Psychology of Social Proof and How It Will Build Your Business
Social proof is a critical part of your sales process it isn’t just a sales gimmick. It is a social reality that human beings are significantly influenced by the decisions of others. We see what our friends or others are doing and make our decisions based largely on what we see their experience has been. Their actions validate our decision to take action and often make the difference between buying or not buying something. To put it in a sales context, the potential buyer is considering their options and evaluating offers. Their mind is full of doubts especially if
Social Proof And How It Can Go Wrong
The purpose of social proof is to communicate to your audience the value you offer by showing how you’ve helped others. It’s very powerful in helping people make the right purchase decisions. But the wrong kind of social proof can have the opposite effect and actually drive people away from your offer and lose you a load of customers and money coming into your business Here are the 6 things to look out for when building your social proof that you need to avoid at all costs. Fake Social Proof Don’t get your employees or friends to write fake
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