Does the thought of setting up your sales funnel make you break out in hives? Leaving you wanting to hide away and do anything apart from focus on your sales funnel? You’re not alone in feeling this way. Many online entrepreneurs fail to map out their sales funnel or they get overwhelmed by the amount of content they think they need. And it shows.
- They have an opt-in incentive that doesn’t appeal to their audience. So no one opts in.
- Their follow-up emails don’t flow naturally from the opt-in and aren't segmented from their other email lists which leads to confusion and being overwhelmed.
- Messages are inconsistent—either too many sales pitches or not enough. Worse still, the offers presented don’t match the audience.
Making these sales funnel mistakes is common, so if you recognise yourself here, don’t feel bad. The good news? There’s an easy fix.
Step 1: Ask your audience
All too often you'll think you know what our readers and potential buyers want, but in reality, you're guessing or giving them what you want. You make the mistake of believing that you are your audience. Perhaps once upon a time, you were, but you're not anymore. Times, environment, and technology change.
The only way to know for sure what your audience truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their feedback. Ask them at the end of the survey form this one question: How much would you pay right now to have this?
Do this right, and you’ll know exactly what you should be offering your audience, plus, you’ll know the perfect language to use on your opt-in page.
Step 2: Create your opt-in gift
Now that you know what your audience wants, it’s time to create your opt-in incentive or lead magnet. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your content creation activity easier too.
Some popular choices for opt-in incentives include:
- Resource guides
- Video training
- Audio downloads
Step 3: Map out your autoresponder
Every good opt-in incentive should be followed up with a series of emails that build on the material presented in the optin gift. If you’ve offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.
Don't assume that the reader has downloaded the opt-in gift and even looked at it! Think for a moment… How many lead magnets have you got on your desktop gathering digital dust? Go through these and make a note of why you saved them for later, why you didn't read them at the time. Now you know what to avoid with yours.
Step 4: Make an offer
Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They’ve worked through your opt-in incentive, read and acted on your emails, and they’re hungry for more. Time to make your offer.
Just like the other pieces of your funnel, your offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your offer is the premium package. Bigger, stronger, and the perfect next step!
Before you start adding opt-in forms to your website, take some time to map out your funnel according to these four simple steps.
You’ll not only fill your funnel faster, but you’ll close more sales along the way.
Want help creating your content for your sales funnel? Book a free funnel review here.