Comments on: You are Not Your Ideal Customer- Really You’re Not

By: Hazel Butler

Hazel Butler

Such a good point, and one a lot of people really struggle with – I teach the use of archetypes to tailor content to your ideal client’s profile, and the biggest mistake people make is answering the questions on the quiz for themselves. So they end up knowing their own archetypal profile, but that is frequently completely different to their ideal clients’. I’ve found the easiest way to explain it to people is this:
At some point in life you probably WERE your ideal client, which is how you ended up doing what you do. Now you know how to fix the problems you had back them. You do it so well you can fix them for other people. You need to go back to thinking the way you did before you could do what you’re now doing for them. It’s about where they are, not where you are.

By: Shelley Fishel

Shelley Fishel

Kevin you put it so well. It is really hard to think of your customer avatar all the time. Often we get all caught up in the excitement of what we have to offer and forget that the language we use and the tone needs to connect. The nuance and detail is so important. As ever the groundwork needs to be done properly before embarking on this path. Thank you for the reminder. Shelley

By: Esther Nagle

Esther Nagle

This is a lesson it took me a while to realise. I spent ages thinking ‘I want to help people like I was’, and thinking that meant I had to talk to the person I used to be. Now, while there are some helpful aspects to that idea in terms of the problem I want to help people solve (stress, self loathing, overwhelm, dependency on alcohol to ‘solve problems’, spiritual drift), the person I used to be had some very specific problems, worries, likes and dislikes that were what made me very uniquely me. Other people didn’t have the exact journey through life I had, so targetting only ‘old me’ getting me absolutely nowhere (although I was writing some content that made me cry sometimes, and definitely sharing some things that should have stayed private in a bit to ‘be authentic’!)

Thanks to you and Sarah I get that my ideal customer isn’t old me. Old me wouldn’t have bought what I was offering at the time anyway, she would have needed something very different. I was trying to market to old me, but offering something the person I am now would love to buy! D’oh! Still learning, but thanks to you and Sarah, I am getting there!