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When it comes to finding your ideal clients there’s a lot of noise about the right way to do it. I’m frequently told it’s me, but 5 years ago. Sadly, that’s a short term fix for finding your ideal clients. Technology changes, marketplaces change and attitudes change, so you 5 years ago will never help you continually find a steady stream of clients because everything has changed. If you’ve used this in the past, it’s time to upgrade and create your client avatars the IDEAL way.

Find Traits of Ideal Clients in the Present

Look to the client base you have right now. What commonalities do they have with each other? That’s right – don’t look for what they have in common with you, look for the threads that connect them all. To find these elusive threads use the I.D.E.A.L acronym.

Traits your ideal clients have infographic

When you have the answers to the I.D.E.A.L Acronym you’ll find it easier to create ideal client avatars. To help you work it out there’s bonus content in the form of a worksheet if you share from the box below.

Kevin Arrow

Kevin Arrow is the CEO of the Online Visibility Academy where ethical entrepreneurs can train in digital marketing skills