Starting a Blog? Start with a Good Web Host and A Secure Server

Kevin Arrow

Blogging is an invaluable marketing tool that can significantly broaden your online business's reach and boost visibility. However, the initial stages of setting up a blog can be daunting. You might be wondering where to start and how to effectively lay the foundations for success.

How to Start Your Blog

A common query I encounter from aspiring bloggers is whether starting with a free hosting service is a viable option. While tempting, this approach often leads to limited business growth. For anyone serious about establishing a robust online presence, investing in your own domain and a reliable web host is crucial. These are the bedrock of your online enterprise.

Choosing a Domain Name

Think of your domain name like your digital address. It's pivotal to choose one that's memorable and relevant to your business. For instance, while a personal name can be unique, it won't help unless you're already a well-known brand. Incorporating a keyword related to your business can enhance your visibility and attract the right audience.

Consider the difference in perception between ‘' and ‘'. The former is not only easier to remember but also lends a more professional image. This is why owning your domain is essential rather than relying on a free extension.

Understanding Web Hosting

Web hosting can be likened to purchasing a plot of land to build a shop. Just as you would need a physical space in a commercial area, your website requires virtual space. Your hosting provides this space where your website ‘lives'. It’s important to choose a hosting provider that ensures your website is accessible and runs smoothly, akin to choosing a prime location for a shop.

Selecting a Web Host

When searching for a web host, consider these factors:

  • Uptime Guarantee: Look for hosts that offer at least 99% uptime.
  • Speed: A faster website provides a better user experience and improves SEO rankings.
  • Customer Support: Opt for hosts that offer comprehensive support, ideally 24/7, and check their responsiveness across different time zones.

I personally recommend Siteground based on positive experiences and robust performance. It's crucial to choose a host that not only fits your current needs but can scale as your business grows.

Managed Hosting

For those who prefer a hands-off approach, managed hosting like WP Engine can be beneficial. These services handle technical maintenance such as updates and backups, allowing you to focus more on content and less on technicalities. However, this might limit some customisation options, so weigh the pros and cons based on your needs.

Importance of Backups

It's essential to regularly back up your website. While many hosts offer backup services, always maintain a secondary backup to safeguard against data loss. Tools like UpdraftPlus automate this process, providing peace of mind and ensuring you can quickly recover your site if issues arise.

Investing in quality hosting and a domain name sets a professional tone for your business and is a wise long-term strategy. If budget constraints make this challenging, remember that these initial costs are an investment into your business's growth and credibility.

If your ambitions are high and your time is limited, consider outsourcing technical tasks. This allows you to concentrate on building client relationships and growing your business, while experts handle the backend.

To your success,


Starting a blog is a significant step in your business journey. With the right tools and guidance, you can create a powerful platform that not only reaches but also resonates with your audience.

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Written by Kevin Arrow

Kevin Arrow is the CEO of the Online Visibility Academy where ethical entrepreneurs can train in digital marketing skills

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  • Thanks Kevin, great article – I have just built my new site and I completely forgot about backups!!! Thanks!

    • It took me many years to find a backup that wasn’t server reliant that did the job quickly, easily and actually worked. Give it a try it’s an absolute joy to use and the pro version is incredible value

  • Ooh, great tip on the time zones with support issues Kevin! I hadn’t even thought of that…and I’m always having time zone issues?

  • Very wise words Kevin, you get what you pay for. If you insist on using a free website system such as wix, you will end up with a generic website that looks like all the others, and there is little you can do to make yours stand out.

    Also thanks for the tips about backups, I shall investigate further.

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