How to Prioritise Your Digital Marketing Strategy

There are so many different digital marketing strategies out there that it can sometimes be difficult for businesses to know exactly where to begin. From SEO to social media marketing, PPC advertising, and content marketing, there are tons of highly effective ways to find new customers and better engage with existing ones… the problem is that although all of these tactics can work very well, there is usually nowhere near enough time (or budget) to do it all – and do it successfully. In order to make digital marketing work for your business, it is necessary to prioritise your digital marketing strategy and get clear about exactly what you should be concentrating on.

Find out where your customers hang out online

It is important to find out exactly where your target audience hangs out online so that you can prioritize marketing in those places.

As an example, there is little point in advertising on Facebook if you know that most of your primary target audience isn’t on Facebook! On the other hand, maybe you are selling a B2B service and decide that LinkedIn is the perfect platform for marketing your product. Those same people might also use Facebook at home, but by marketing to them through LinkedIn you could hit them when they are in ‘work mode.’

How do you find out this information?

One of the best ways is simply to ask them! Consider sending out a short questionnaire, or just ask your customers when you speak to them.

In addition, it’s well worth looking at online communities and forums related to your business as these can tell you a lot about your audience.

Finally, do a bit of research, you can search on all of the social media platforms and this will bring up pages or groups that may be within your avatar for your clients.

Prioritise your website

Your digital marketing should really be centered around your website. As an example, you might use social media marketing, PPC, and email advertising to find new prospects, but ultimately you will most likely be directing people back to your website. If your website sucks, you aren’t going to achieve successful results from your campaigns.

Your website should:

* Have a professional visual design
* Be user-friendly (logical navigation, clear categories, etc.)
* Be mobile-friendly
* Contain relevant, up-to-date content

Your website forms the backbone of your digital marketing strategy, so make sure that your website does justice to your brand and creates a good impression on visitors.

If your website looks like it's been dragged through a hedge backward you are going to struggle, broken links, badly designed pages will actually do you more harm than good so if you are in that position take it down and redo it rather than leaving it for customers to see and judge you on.

Conclusion

Your website and blog really should be your priority, it's yours you set the tone and pace on there and it's an environment where you can engage in the way you want to, visual, audio, video written however you feel best represents you and connects with your audience, of course, social media marketing plays a big part and plays a different role in your digital marketing strategy however understanding your client, knowing where they are and ultimately bringing them back to your site is where your priorities should be.

If you need help with a review on your website then feel free to book in with me, you'll be amazed at what you will learn from an independent website review

Kevin Arrow
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Written by Kevin Arrow

Kevin Arrow is the CEO of the Online Visibility Academy where ethical entrepreneurs can train in digital marketing skills


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