In the real world, there’s nothing more offensive that someone looking you up and down and demanding to know how much you earn. There’s an online equivalent of this real-life rudeness and that’s demanding to know how big your email list is.
The reason you’re asked these questions is the person that’s asking is assessing your worth, qualifying whether you are worth speaking to or not.
I have a real, intense dislike of the people that “qualify” you with these questions as there’s an assumption that if you meet their criteria that they can help you, and that you need them to help. There’s very little consideration for you and what you’d like, in their assessment, and that’s possibly the main reason I despise the people who do this.
When I used to network heavily I would often come straight before or after a job (i owned a courier company). I would be wearing steel toe cap boots, shirt and trousers pulling up in an unmarked white van. Often I was overlooked as anyone of ‘worth’ I had multiple times been told I wasn’t a serious business because I didn’t wear a suit. Those same people would then stand up in the network meeting and asked to be connected to people exactly like my clients. Bigger companies, companies with lots of employees, you get the gist… they never got the referral
They made assumptions rather than asking, The same view is and should be taken when people out of the blue message me and ask me how big my list is.
They’re trying to work out if I’d be a good JV partner, and let me reassure you despite my list size, I’m not a good JV partne for them.
If you want to JV with us you need to know a few things.
It’s none of my business :), and it’s none of your business how big my lists are. Really it’s not.
Size is irrelevant when it comes to email lists, because there are so many different variables to take into account. Let’s face facts, if numbers are all you are interested in (and not nurturing the relationship) knowing precisely how many subscribers I have won’t help you at all.
If I did do a JV with you all you’ll discover is how bad your targetting is!
I may get upset if we work together and you don’t email your subscribers. But only when we work together. Prior to this, it’s none of my business.
What’s important is that your emails get opened, they get read and they get acted on, and if they don’t then you clean your list and adapt your subject lines and content until they do work. Size is irrelevant, but if you don’t email your subscribers you won’t know this.
What you need is decent relationships, and the right people getting the right information.
Relationship building is hard. I won’t pretend it’s easy, and even we can struggle at times. It means showing up regularly in your readers inbox, it’s sharing useful things with them and it’s building connections with them and starting conversations, even when you may not feel like talking!
And here’s the deal… In the box below is an email planner PDF. It’s yours, it’s my gift to you.
If you share the post via the box you can get the email marketing planner and do more with your email marketing. It won’t stop you being asked how big is your list, but it will enable you to reply confidently it’s none of your business, and my list is healthy and profitable.
Kevin Arrow is the CEO of the Online Visibility Academy where ethical entrepreneurs can train in digital marketing skills
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