Does My Business Need An Email List?

Kevin Arrow

Once you've launched your business blog, two main concerns may occupy your thoughts. Firstly, you'll likely find yourself constantly checking Google's updates and, secondly, worrying about the repercussions if Google stops directing traffic to your site. Every update might lead you to spend hours monitoring your statistics, consumed by the fear of “What if…?”

Alternatives to “What If” Moments: Email Marketing

One effective strategy to mitigate these concerns is to build an email list. This not only helps you maintain direct contact with your readers but also lessens the potential impact of any issues with search engine traffic.

Getting Started with Email Marketing

Building an email list is straightforward; it involves using a mailing list management system. Begin by integrating a signup form on your website. This form will allow visitors to register to receive emails, granting you permission to contact them regularly.

Why Use a Mailing List Management System?

A mailing list management system lets you send emails to everyone on your list efficiently. It helps strengthen and deepen your relationship with your audience beyond the casual visits they make to your blog via RSS or email feeds.

However, it's crucial to use your email list judiciously. Never send emails that your audience may find irrelevant.

Best Practices for Email Communication

  • Avoid Unnecessary Emails: Only send emails when you have relevant and valuable information to share. Sending emails without a purpose is akin to spamming, which could lead to losing subscribers quickly.
  • Content Relevance: Ensure the information you share benefits your readers and is pertinent to their interests or business needs.
  • Frequency and Timing: If weekly emails are too challenging to sustain with valuable content, start with monthly emails. You can increase the frequency as your list and content volume grow.
  • List Segmentation: Consider segmenting your list to tailor your messages more precisely. For example, you might have different content for regular readers versus committed customers, or separate emails for affiliate marketers.

Recommended Email Management Tools

  • ActiveCampaign: A robust tool for email management offering a free trial, ActiveCampaign also includes a CRM system for beginners at competitive prices. This tool is GDPR compliant and highly scalable, making it ideal for growing businesses.
  • MailChimp: Known for allowing a specific number of free subscribers, MailChimp supports manual email address additions. However, due to frequent unsolicited subscriptions, it is advisable to use a double-opt-in method.
  • AWeber: Suitable for those with larger email lists, AWeber offers paid plans and features for creating sign-up forms directly on your blog or website.

Starting Your Email List

Your journey in email marketing begins with the first subscriber. Ensure your signup form is user-friendly and that your chosen email management system meets your business needs. As your list expands, you'll see your email marketing efforts begin to pay off, reducing your reliance on search engines like Google.

To your success,


P.S. Consider joining my email list for exclusive giveaways and content available only to my subscribers.

By focusing on these strategies, you'll not only diversify your traffic sources but also build a more resilient and engaged audience.

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Written by Kevin Arrow

Kevin Arrow is the CEO of the Online Visibility Academy where ethical entrepreneurs can train in digital marketing skills

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