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The only marketing I've ever done for my businesses, since 2006, is Digital Marketing. It's enabled one of my businesses to have a bigger digital footprint than DHL, Fedex and UPS combined. By 2009 my small regional transport company was delivering all over the world for the likes of Disney, Tiger Aspect, BBC and many other well known every day brand names.
And it was all achieved with Digital Marketing.
Planning, implementing and managing all of your digital marketing isn’t always the easiest task in the world. If you’re struggling to achieve the results you expected, or you simply feel like you don’t really know what you’re doing anymore, it could be time to hire an agency or freelancer to help with your digital marketing.
Here are some common signs that it is time to get some professional help…
You aren’t achieving the results you would like
Many businesses know the opportunities that digital marketing presents but they somehow just can’t make it work for them. Digital marketing can be a tricky thing to get right, with many different variables and factors affecting your success. If you aren’t achieving the results you would like, it’s definitely a sign that you might need to take a different approach and bring some help on board.
You can’t find time for digital marketing
With all the things that go into running a business, finding time to manage your digital marketing can sometimes be difficult. If you’re finding that you are just too busy and that there aren’t nearly enough hours in the day, hiring an agency or recruiting a new staff member to manage your digital marketing could be a great decision for your business.
You feel like you lack knowledge and expertise
Let’s face it – successful digital marketing requires specialist expertise and skills. Many businesses simply don’t possess the experience required to be successful with digital marketing and as a result continue to struggle along with poorly managed and implemented campaigns that do absolutely nothing for the business. By getting professional help you can tap into the knowledge and skills your business needs to be successful in the digital space.
You don’t really know what you’re doing
This one really follows on from the point above. If you currently feel completely lost with your digital marketing and just don’t know what you should be doing to be successful, a professional digital agency or freelancer will be able to help you get a clear strategy in place and then help you manage it over the longer term.
You have an old-fashioned website
Having an old-fashioned website presents the wrong image to your visitors and says to people that you aren’t really engaged with the modern world. In order to be successful with digital marketing, it is important to have a professionally designed, user-friendly website that is fully optimized for mobile devices. If your current website is looking dated and unprofessional, it might be time to invest in a new one. If you aren’t a web designer, don’t try to do this yourself! Instead, get help from an experienced professional.