In the real world, there’s nothing more offensive that someone looking you up and down and demanding to know how much you earn. There’s an online equivalent of this real-life rudeness and that’s demanding to know how big your email list is.
The reason you’re asked these questions is the person that’s asking is assessing your worth, qualifying whether you are worth speaking to or not.
I have a real, intense dislike of the people that “qualify” you with these questions as there’s an assumption that if you meet their criteria that they can help you, and that you need them to help. There’s very little consideration for you and what you’d like, in their assessment, and that’s possibly the main reason I despise the people who do this.
When I used to network heavily I would often come straight before or after a job (i owned a courier company). I would be wearing steel toe cap boots, shirt and trousers pulling up in an unmarked white van. Often I was overlooked as anyone of ‘worth’ I had multiple times been told I wasn’t a serious business because I didn’t wear a suit. Those same people would then stand up in the network meeting and asked to be connected to people exactly like my clients. Bigger companies, companies with lots of employees, you get the gist… they never got the referral
They made assumptions rather than asking, The same view is and should be taken when people out of the blue message me and ask me how big my list is.
They’re trying to work out if I’d be a good JV partner, and let me reassure you despite my list size, I’m not a good JV partne for them.
If you want to JV with us you need to know a few things.
It’s none of my business :), and it’s none of your business how big my lists are. Really it’s not.
Size is irrelevant when it comes to email lists, because there are so many different variables to take into account. Let’s face facts, if numbers are all you are interested in (and not nurturing the relationship) knowing precisely how many subscribers I have won’t help you at all.
If I did do a JV with you all you’ll discover is how bad your targetting is!
I may get upset if we work together and you don’t email your subscribers. But only when we work together. Prior to this, it’s none of my business.
What’s important is that your emails get opened, they get read and they get acted on, and if they don’t then you clean your list and adapt your subject lines and content until they do work. Size is irrelevant, but if you don’t email your subscribers you won’t know this.
What you need is decent relationships, and the right people getting the right information.
Relationship building is hard. I won’t pretend it’s easy, and even we can struggle at times. It means showing up regularly in your readers inbox, it’s sharing useful things with them and it’s building connections with them and starting conversations, even when you may not feel like talking!
And here’s the deal… In the box below is an email planner PDF. It’s yours, it’s my gift to you.
If you share the post via the box you can get the email marketing planner and do more with your email marketing. It won’t stop you being asked how big is your list, but it will enable you to reply confidently it’s none of your business, and my list is healthy and profitable.
A lot of people think business blogging is a free hobby. Or, as I’ve seen it promoted – a free marketing tool.
As you know, business blogging isn’t free. If you want to make your best impression you will need to self-host rather than have a site that has yourname.cheapskate.com on it, so that means you’ll need hosting, possibly a framework and probably a premium theme such as Thrive
Then, of course, you’ll need a decent pop-up that isn’t going to drive people bonkers and an account with Active Campaign to manage your list efficiently. Not a lot of change out of £500 if you are lucky.
Many bloggers and online marketers have lists with hundreds of subscribers, often thousands. They’ve heard that the money is in the list but if these subscribers are not clicking on the links nor participating in the discussions, why are you still clinging on to them?
An email management service starts at $12 a month from Get Response, or $9 with Active Campaign and this fee increases with your amount of subscribers – the more you have, the more you need to invest. This means you need to keep your email lists clean and tidy with people who want to be there, that open, read and engage with your emails.
The best way to do this is to simply set up an automation in your email system that identifies inactive subscribers, you then try to re engae with them and after a few tries if nothing happens you remove them from your system, all done on autopilot. You can set up time spans to do this so, for example, any subscriber that hasn’t opened any email for 6 months then enter them into your ‘re-engage’ sequence.
If you are a nice blogger / online marketer, you might like to warn your subscribers that you’re going to delete them if they do not take action. With services like Active Campaign you can program in re-engagement campaigns really easily and then set and forget so you know ALL of you subscribers have been active within the last xxx months.
If your subscribers are just deleting as soon as they hit your inbox and generally ignoring you, you have a content issue or they have a time issue. If the issue is time you need to consider how many times you’re going to say hello and be ignored, before you realise this is their choice.
Your choice is not to continue paying for them to be on your email list.
Tough? You have to be, because you want your marketing to work for you – you want to build an awesome relationship with your readers.
By running your ‘re engage automation you will be targetting your subscribers in a way that you have not previously. You might try sending them some emails telling them that they’ve been inactive for a while, and you intend to remove them.
These subscribers many need a push instead of a pull to act, and of course you can try a new approach on these inactive subscribers compared to your active subscribers.
It could be a terrific market test on more aggressive ad copy, different placement of links, and brand new or fresh approaches.
Of course, the minute they start to open, click and interact they get removed from the ‘re engage ‘ automation and are sent back into the regular list schedule that they came from.
If they decide to take no action or unsubscribe then you have moved them on from being dormant or inactive.
Either way you will take an inactive subscriber forward on their path with oyu either as a re engaged subscriber or an unsubscriber.
I know it is boring, but honestly, you need to do this so that you know what is going on with your subscribers. For instance, if you have an inordinate amount of inactive subscribers, meaning, if most of your subscribers are very inactive consider that your current advertising copy, and email copy, might not be meeting their expectations when they signed up for your list. Look back to where they signed up, read your first email to them, what did you promise. Have you delivered?
If you haven’t, quickly correct this issue and start delivering value right now. It wouldn’t hurt to eat a bit of humble pie and send your readers a free gift or a truly great offer, explain that you’ve re-evaluated your marketing strategy and it should improve. You might be surprised at how this small change will help with your conversion rates and encourage engagement.
The entire point of email marketing is to get some kind of return on investment (ROI) and if your list is not paying for itself, modify it until it does. If they have not unsubscribed, and you’re not going directly to the spam folder, you still have a chance to convert them.
The subscriber that engages, but is never happy. Some subscribers only subscribe to a few lists. Yeah, they are rare but they are out there. So if you email them every day they get hacked off, and they email you back to moan. Other subscribers love the value that you send but the monthly offers you source or create to make their life easier isn’t appreciated.
They moan right at you rather than unsubscribe. Delete them. Harsh? As I mention right at the start – blogging is not free. It costs you time, energy and money to blog and then start a relationship with your readers. If it is not working, do something about it, start a dialogue with the subscriber, call them… but if it’s not making them happy, delete them.
It is important to remember that even if your copy is perfect, and you’ve done it all right, some people will simply just stop opening your email for no reason whatsoever. There are reasons for this, sometimes it is that your email is disappearing into the spam black hole, and sometimes it’s just that they weren’t interested to start with. Perhaps they were a freebie seeker and really did only join to get the opt in gift that you were offering. This happens, if you try to re-engage them and it does not work, then it is time to delete them off your list.
If you haven’t started your email list yet then why not start today. learn exactly how to start your email list from scratch with our help
You’ve got your website online and the next step is to actively market your business. You’re smart enough to know that giving away something of value can help you build your email list quickly. But what do you giveaway to show your audience that you undersdtand their needs and that you’re exactly the right person to help them?
1 – Make a simple PDF cheatsheet. OpenOffice, Word and most other popular spreadsheet software programs have a “save as PDF” option. This makes turning any text-based resource into a lead magnet quickly and easily. As an entrepreneur your time is precious, and your subscribers time is precious too – don’t underestimate the power of a cheatsheet.
2 – Use Snagit, Screenr or Screencast-O-Matic to record mini video trainings. Videos enjoy a much higher perceived value than text-based opt-in gifts. It allows you to build rapport and trust with your audience too.
3 – Record an MP3 file. The growth of podcasts means more and more people are listening to content rather than reading or viewing it. Audio content is perfect content for people on the go, and if your ideal customer is always on the go an MP3 will be most appreciated.
4 – Create a buyer’s guide, walking someone through every step of a particular buying or shopping process. When you aid someone’s decision-making process they’ll be appreciative of the time you’ve saved them.
5 – Give out a valuable coupon which substantially discounts the price of one of your products. Not only is your lead magnet useful, it converts them from browser to buyer much quicker!
6 – Create a short 7-day problem-solving mini-course to be delivered by email. This can be via email only, via video or even pdfs. Whatever your audience will love is what you should do.
7 – Free previews work great as list builders, and pre-sell your e-book or product. Give away a free chapter or module of your e-book or how-to course and you entice your new list member to purchase the entire product.
8 – Repurpose a blog post into a handy resource, add a checklist and a worksheet and you have an attractive teachable.
9 – Build a mobile app or piece of software that solves a big problem in your marketplace and then use it to list build. In the past we’ve done this with WordPress plugins and it works very well.
10 – Checklists are simple to create, and your readers will absolutely love them. They know you know your stuff when you’ve got a checklist for a particular process.
11 – Perform a video review of a product or service. Show yourself actually benefiting from or using the product. Include your affiliate link, and your new list member might just become your newest customer as well.
12 – Give away a free consultation. You are perceived as a caring expert when you give away your valuable time to help someone else. Some entrepreneurs use these to sell, but it may be too soon in the relationship for certains types of product for this to work effectively.
13 – Interview an expert or guru in your field. Expert interviews make excellent lead magnets as well as enhancing your reputation.
14 – Access to a webinar or summit usually leads to high conversions as far as email sign-ups are concerned. as well as building your list, webinars are also excellent for selling products and services.
Bonus -15 – Create a FREE challenge, we have been build a list via our 5 day customer mindset challenge and our Content nitro challenge which is adding subscribers every day to our email list.
This should give you some great ideas to start thinking about what you have available within your content to create a fantastic email list building optin for attracting the right people to your list.
You’ve got email marketing questions? I’ve got answers! As a small business owner looking for business success, it can be overwhelming to be told you need something and not quite understand why. Perhaps the person sharing the why wasn’t approachable, perhaps they didn’t understand what you needed to know about, either way, you want to know more about email marketing for your business.
Now, email marketing is not the cure for all your business woes. As with all forms of business marketing, you will need systems and tools in place to get the most from it. That said, the ROI is roughly £32 per £1 spent.
Email marketing is one of the best ways to build relationships with your target audience and control the flow of information in such a way that the recipient likes, knows and trusts you enough to become a client.
Emails can be information – an educated customer is a better customer – with links to relevant products, and/or promotional emails which will encourage them to buy a particular product.
As you get to know your audience and they you, they will hit reply and ask you questions about your products services, and add their own thoughts and opinions. You’re building a relationship that will last a long time.
Example,last year we lost our beloved Xanthe to kidney failure (labrador/rottweiler cross) . I took her to the vets for antibiotics and was told she didn’t have long left. I was devastated. I mentioned to my email marketing list that I’d be a little quiet because of this. There were hundreds of replies of sympathy and support. One reader gave me a breakdown of what to expect and his wife recommended a pet crematorium to us.
I truly appreciated the lovely messages and the recommendation (we went with it, and they were superb). Email marketing is a two-way communication.
There are a number of tried-and-tested ways to build your email marketing list. For many years, it was the simple email newsletter. You’ve probably signed up for several of these yourself in the past. However, nowadays, with so many business owners clued into the value of email marketing, it has become more competitive. Therefore, there are now two main approaches to building a list.
i) A free item
The free item could be a:
…and so on.
The free item is always going to be attractive and add value to your subscriber’s life. The reason people unsubscribe almost immediately after they download your optin incentive is that they didn’t get vlaue or feel valued. An e-course, on the other hand, gives you more chance to make a meaningful connection.
ii) An e-course
Build an e-course about a particular topic related to your niche or industry which you know to be an issue for many people. Your course can offer solutions to this problem. You can create a course of five or seven lessons and load tthemup into your email autoresponder or follow-up email area in your email marketing platform.
An autoresponder is also known as a follow-up email. The autoresponder, as the name suggests, automatically sends out your email message to your email list according to the date /timing you’ve set.
Using the example above of delivering a free e-course, you would pre-load the lessons and the autoresponder would then deliver each email, one at a time, on the days that you specify.
Autoresponders can take a time to set up, but generally, they only need doing once. They are a hands-free way of running your email marketing to grow your business. Copy and paste your content into the email interface once and it will keep on earning for you over and over again.
Of course, you will need to check the content from time to time to make sure it’s still up to date, and the links are still working. Ultimately email automation will free up hours of your time.
The short answer is as often as you can without making everyone on your list get annoyed and unsubscribe. A more logical answer might be every day. You need to send enough emails to grow relationships and remain top of mind to your subscribers. So long as you’re adding value keep emailing.
If you send 30 days of “buy my shizzle” you will find you’ve lost them all by day 7. Create a timetable for emails so they hear from you regularly. Balance your informational, educational and buying email sequences.
Your subscriber’s inbox is a precious space. Don’t abuse the trust you’ve been given.
One final note… Be wary of your headlines. Timing is everything. If you send an email with “Let’s blow up your xxx” (with xxx being the problem your product solves) and there’s a national/international bombing… Well, you’re going to get a heck of a lot of unsubscribes and some blogger will be writing a case study of how your email stupidity crippled your business.
By being useful to them. Once they have signed up for a free item or ecourse, you have the chance to build a relationship with your subscribers through emailing them great content related to the topic they signed up for.
Email useful information they will like and be willing to share with others by forwarding your emails to their friends and family. Write great subject lines that will encourage them to open up, and get to know all that you can do for them.
Measure your email opens, clicks and sales. These 3 things will indicate how well your email marketing is performing and how you can troubleshoot problems.
Example: If no one opens your emails you may have a delivery issue. If delivery is fine, you have a subject line issue. If you have zero clicks… you’re not intriguing the reader enough to click. And if they click but don’t buy it could be any number of things from poor sales page copy to bad timing.
If you’re not measuring it, you’re not managing it.
Use plain text emails where possible and avoid words like FREE or strange punctuation like !, ? and * in your subject lines. Let your subscribers know why they subscribed (don’t add people manually to your list or they will hit the spam button on their email client), and have an unsubscribe link.
Unsubscribers are a part of your email marketing growth. They’re not something to be scared of. If someone isn’t getting value, they can and should be able to leave your list.
If you behave like a spammer, you will be treated like a spammer.
You will need an email marketing service. I recommend
Are all good starting points. Know that the chances are you will change provider at some point. You will not stay with one forever. As your business grows, so will your needs. All three that I mention here provide some analytics so you can measure your impact.
Advanced email marketing providers include
Technically, the above are not email marketing services, but full funnel services and they make managing the email to sales process easier. Both include the shopping cart aspect, which makes it easier for you to process sales for your business. Both will move buyers to new sequences and follow up for you.
You will need a mechanism to capture the email addresses. I use and love Thrive Leads, it’s pretty much compatible with everything. You’ll be able to create branded subscription forms.
You will also need an incentive for readers to become subscribers. This can be called a lead magnet, a list magnet, an ethical bribe and a variety of other names. Initially, this can be hard to create, and you may have to create 4 or 5 before you hit upon the right one for your audience.
I know I’ve covered the basic email marketing questions you might have. Feel free to share this post with anyone you know looking to start email marketing for their business.
Working on growing your email list? Excellent, as an entrepreneur looking for business success you’ll love these three strategies I’m going to share with you on what’s working right now with list building.
I’m going to assume you’ve tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads.
While all those techniques can work, they’re not going to produce an tidal wave of names and emails onto your list. This post explores three strategies that you can use for list growth.
Not so long ago, good bloggers and writers found success by syndicating their content on sites such as Ezine Articles or with guest blogging. The Google changes of 2014 have put an end to the spammy aspects of these strategies (mostly) but there is one up-and-coming publishing platform that looks promising: LinkedIn.
Their blogging tool allows users to post long-form updates complete with images, calls to action, keyword tags and more. If your audience is on LinkedIn, it’s well worth checking out. As with blogging, the real key to making LinkedIn Publishing work for you is consistency.
The more specific content you create, the better results you’ll see. For best results, drive traffic directly to an opt-in page. I’ve built up my list-building challenge through Linkedin Publisher
Got a blog? Chances are you have an opt-in form at the end of each post, or at the very least, in the sidebar.
Here’s an even better option: Add a content specific opt-in form to each blog post. For example, if you want people to sign up for your giveaway event featuring 27 branding experts, and you write a blog post promoting the event, then a content upgrade might include a tips sheet with one tip from each participant. You’ll add people to your email list, plus give them a taste of what they’ll find in the upcoming event. Getting them to opt-in to both will be a breeze when you take advantage of closely related material for your content upgrade.
Speaking of giveaway events, they’re a fantastic way to grow your list, too. If you’ve never done one, definitely consider that to be among the best bets for list building.
What if you had an epic post of 3,000 words on your site? What if the first 650 words were so good, that you could lock the content beneath it and only show it to those who have opted in? Again, you could always “lock” an upgrade portion, but a content locker would be perfect for truly epic content.
You can also pop the content upgrade behind a social share locker (Sarah’s shared extensively on the topic here) and drive more traffic to your blog post. The upside of more traffic is… more subscribers.
The only question is which one of these three list growing strategies will you try?
Once you get your business blog up and running, you do a few things. First you will become obsessed by Google and secondly you will worry about what to do if Google no longer loves your business blog and stops sending you heaps of traffic. Every Google algorithm update will lead to hours watching your stats, whilst sweating and thinking “What if… what if…”
If you get great business blogging advice you’ll want to begin building your email list. By capturing emails and building a relationship with your readers you are offsetting the potential damage that falling out with a search engine will do.
Building your email list is not too complicated and it requires using a mailing list management system.
To begin, you will need to have a form on your site where people can register to begin receiving email from you. This will give you permission to begin sending email to them on a regular basis.
Using a mailing list management system, you can send to everyone on your list. Using a mailing list makes your relationship with your readers stronger and deeper than just a casual stop to your blog via an RSS feed or email feed.
It is very important to use your email list wisely. You never want to send information that your specific readers will not want.
Information that will benefit your readers is useful to them and pertinent to their business. If you don’t have enough information to send on a weekly basis, then start with once a month. You can build from there as your list grows and as your business grows.
You may find you need to divide your lists up, this is known as segmenting your list. Perhaps you have regular readers, who are not committed customers yet. Or maybe you have customers to your business, but aren’t regular readers of your business blog yet. Maybe you have a list of affiliate marketers that requires separate information from your regular readers. You may even have a list of readers who are connected to your blog on a more personal level, so you may want to send a more personal message to them.
Whatever the demographic is, sending information to them on a regular basis and that is pertinent to your readers is important. It keeps your readers coming back for more, which in turn helps grow your business.
is our goto system for email management, they offer vis the link a free trial and you can grow your investments with them as you grow you list. It also has if you decide to take the next step a CRM system integrated within it, this system caters for the very beginner at very affordable pricing whilst have the power to fulfil any need an email system could want as your business and requirements grow. It is also GDPR compliant. This is the system we use and have done so for many years
Mail Chimp allows a certain amount of free subscribers and allows you to manually add email addresses to your list. I prefer to use the double-opt in method – I have been added to so many Mail Chimp lists that I have no desire to be on that I now automatically unsubscribe when I see their logo.
Aweber is an email management system that you can also use to create sign up forms for your blog or site. It does not offer a free plan, but the monthly fees are reasonable if you have a larger list.
Building your email list begins with your first subscriber. Make sure your business has a registration form that is easy to use and an email management program that fits your needs. Then begin building your list one by one, email by email and soon you will begin to see your email marketing efforts pay off and your Google dependency disappear.
To Your Success
P.s You may like to join my email list as i give away some really cool things on there from time to time and have certain information i only share with my email subscribers
As a small business owner or entrepreneur, you know that as much as you’d like to, you just don’t have the time to connect with every person that lands on your website personally, unless you use some tools.
No matter what industry your business is, you’ll need a way to connect with, and then collect the names and email addresses of your regular visitors and then nurture them into leads.
Collecting leads or opt-in subscribers is a great way to build your mailing list. It provides you with a base of people who are interested in what you have to say and as well as being leads, they’re also more likely to communicate with you and that means you get to grow stronger and deeper relationships – what’s not to love about that?
If you try and do this through your webmail on your site you can run into all kinds of issues. Including going over your bandwidth or using up too much CPU usage each month, not to mention if your website gets hacked or is inoperable for some reason, you can’t notify anyone as your email is tied into it.
You can also fall into the trap of not being legally compliant when either building your list or sending out your emails. You must of heard about GDPR and the impact its had on businesses, well alot of the rules and guidelines in the GDPR update aren’t new but will require you to have a system that can cope with what you need to do to be compliant.
If you are not sure what an autoresponder is the best way to describe it is as an automatic emailing service. They are sometimes referred to as Mail bots or Email Responders.
What to look for when choosing an autoresponder service? Start with ease of use. All the deliverability in the world won’t matter if you have to jump through flaming hoops to login.
Then look for one that has a good delivery rate.
After that, you can add to your autoresponder service wishlist some easy to customise templates to brand your own and so that they look consistent and professional. Remember the ease of use aspect here as well.
Ensure your autoresponder service is GDPR compliant, you may think they all are but I can tell you having researched it that not all of them are.
The biggest benefit of using an autoresponder service is that you can schedule emails for weeks or even months in advance. You also have the ability to go in and send out a Blog Broadcast email whenever you choose, or hook it up so every time you post a blog your subscribers get an email.
And all of that must be valuable to your subscribers or they will unsubscribe.
When transitioning my clients from offline to online, one of the things they gripe about is the monthly fees that these services require, as with all services you get what you pay for. Many of the most popular services such as Aweber, GetResponse and Activecampaign offer free or low cost trials for the first month. This allows you to sign up and get a feel for how the system works.
If you make use of your service immediately you should have no trouble in generating enough income to pay for your autoresponder for the following month.
By incorporating email marketing into your business you will easily cover your costs, even as the size of your list grows. Don’t forget this expense will also qualify as a tax deduction for your business each year too.
Using an autoresponder is an easy way to stay connected with your subscribers and nurture them into customers. Some of the super smart marketing systems out their combine autoresponders and CRM, so you can tailor your offers to the needs of your subscribers, wish them a happy birthday and email them topical advice depending on the actions they take in the emails themselves.
Using an email autoresponder is a timesaving, relationship building and revenue generating tool, and I don’t think any online business can do without one.
Which autoresponder system do you use?
To Your Success