If you want the easy path to success DO NOT start your own business.
Being a succesfull business owner is a twisty turny one for sure with lots of lows and hopefully lots of highs. One thing is guaranteed though is you will face hurdles along the way and that is normal everyone does (even those people with laptops on the beech sipping champagne) The great news is though every problem will hve one or multiple solutions to being solved .
Owning a business is alot of work and yet its one of the most gratifying things you can ever do. Let’s take a quick look at some of the things you may encounter and how you can prevent or deal with them.
A plan is absolutely critical to any success be it you are a startup business or an established business. A business plan is not just a process to get a loan from the bank (which you probably won’t get anyway) but it’s your vision, your route to success as you see it right here and now.
Sitting down regularly and going through your plan, making slight course adjustments as you go keeps you focussed and helps you monitor your progress. If plans are something you think are scary then you need to take a look over here as apart from a business plan you can have other more laser focussed plans for specific projects or tasks.
They key point here is as the saying goes ‘fail to plan and you plan to fail’ and this is sooo true
You can build a business all you want but if no one knows about it, you’re not going to get very far. Developing a marketing strategy or plan is a must. You need to cover all angles when it comes to marketing. That includes both online marketing and offline marketing.
Whether you love it or hate it, social media is a must in today’s business world, so learn how to run your social media accounts from the beginning. However, you shouldn’t get so wrapped up in social media that you disregard conventional marketing means such as networking and face to face.
Remember a business website is where alot of the magic can happen for you as a business and nowadays building a site isn’t as daunting as it once was. You can gain massive trust from your own site much more effectively and build that all important following of potential clients.
This is without a doubt one of the most common problems small businesses face. You need to keep an eye on your finances or else you could go broke very quickly. As your business gets busier if you don’t keep on top of the paperwork and the financials it becomes a monster that gets out of control very quickly leading to anxiety and all sorts.
Also by keeping your eye on your finances, you have a good idea of how well the business is doing, how do you know if this month is up on last month if you don’t know what you took last month. Keeping a watch on those outstanding invoices and those bills flowing in will stop you having a cashflow crisis
There are many small business accounting packages out there now so keeping your book digitally should be a breeze, remember if you are not trained in accounts an accountant will save you a bundle, if they are not then change them but working with a good accountant turns them from being a ‘cost’ to the business to being an ‘asset’
Everyone knows that the most important part of building a business is finding loyal customers to keep you afloat. While a lot of building your customer base relies on a good marketing strategy, keeping them will depend on how good your customer service is.
Always make yourself approachable and do your best to create a personal relationship with your customers. Developing a personal relationship builds trust, trust builds loyalty, and loyalty is what your business will be built on.
You can’t build a business alone, to launch and build a business you will certainly need help in some form or another.
Outsourcing to contractors is a great way of building your business without the worry of hiring staff which in its early stages may frighten you or may just be a responsibility you are not ready to take on. Al ot of the time outsourcing makes sense and to protect you there are companies out there which can put your mind at rest when it comes to contracting in staff. Annabel Kaye from Koffee Klatch specialises in contracts and agreements for contractors so if you are thinking of this its worth a look at her site
Finding partners as in referral partners is another great way of building your team without having to employ. Of course, it takes time to build up a great bunch of referral partners but when you do it feels like you have a whole marketing team on out there supporting you and your business.
Make sure to partner with people you can get along with who are equally as motivated as yourself. People may not come to you so don’t be afraid to go searching for them. A good team will build your business – you just have to build the team first.
Being in business may be scary but there’s no reason to panic. You can overcome any obstacle and build your business into a reputable company if you follow these guidelines, remember also that being part of a business mastermind group allows you as a business owner to really grow and never feel that lonley burden that can sometimes come from owning a business (even if it’s just you) that we all face.
If you want to know more about The Business Success Dojo Mastermind then take a quick look here
To your Success
It’s impossible to run a small business or be a soloprenuer without at some point losing confidence or self-belief. Starting out can be very nerve racking until you have had some wins in your business to build your confidence so you can move forward in a much more positive manner. But how can you gain confidence? how do you build confidence in yourself and your business?
One really effective way to build your own confidence is to learn.
Put some time aside each week to learn more to help you as a business owner. This may be more on your own subject for example if you are a web designer there are always new things coming out about different platforms, methods of lead generating etc. Also learn about other aspects of your business even if you don’t want to implement that training. For example learning basic accounting so when you employ an accountant or bookkeeper you will be in an informed position to contract them into your business giving you the confidence to make an informed decision when taking them on.
There are so many ways to educate yourself in business. You can hire a business coach to help you one-on-one. You can also download eBooks, join a business mastermind group, sign in groups on social media where you can ask questions and find information. Subscribe to blogs like Sarke Media
Getting educated is key to getting focused. You really can’t boldly march forward if you don’t know what direction you’re going in. Take some time to focus on your business. What, exactly, are you doing? What do you want to do? Who is your target market or demographic?
If you have diverse interests, this can be difficult – but it’s even more necessary because diverse interests can be distracting if you don’t focus on one at a time. So once you get yourself educated about your market and what you want to do, you can launch a focused business (or focus an existing one).
We all know that businessman or woman – the one who has written ten books, has a dozen jobs, and has a perfect house. You may not be that kind of person, and such a schedule and goals are just not realistic for you. It’s really not advantageous to compare yourself to others. Set your own realistic standards and compare your progress against those.
A lot of people swear by the power of positive thinking. It is said that visualising your goals can attract the very things you need to reach your goals. Even if you don’t get into the visualisation bit, you can benefit from believing in your business and your own competence.Look at past success and realise that yes you did well, yes you helped that client to succeed yes you delivered an awesome bit of work that a happy client has paid for. Look at your previous testimonials for inspiration and allow others to recognise for you how good you are, this will all help you in becoming more confident as its easy to focus on our struggles and overlook our success.
When you get a win even if its a small one recognise that win, congratulate yourself and celebrate that win so it implants itself into your being. I know that sounds a bit mad but when you feel great about a small win and you celebrate with that fancy coffee or walk in the park with the dog just think what will be your celebration treat when you get a bigger win?
Once you get confident, you will be much more likely to attract clients, which in turn will boost your confidence. It’s a good cycle to get into.
Remember if you want help with your business confidence then take a look here