Change is one of the few guarantees in business. Whether you run a small, local shop or a growing start-up, you'll face shifts that require you to step out of your comfort zone. From handling ...
Business & Your Unsupportive Family
Save Free Your Mind, Unburden Your Soul, Grow Your Dreams I was at a family event when I first discovered that I had an unsupportive family. My uncle came over, started chatting and asked me how I was looking for a job. At this point, I'd just won a major business award for an outstanding green transport company and was in my 4th year of business. I replied I wasn't looking for a job, I ran my own company from home. My uncle was embarrassed. My dad, rather than say I had started my own business (and in my
How to set up your home office when you’ve never worked from home before
Save If you're new to working from home, the home office can be your sanctuary; your peaceful workspace or it can be a prison where you feel unhappy and miserable. The good news? You get to choose which one it will be. In this article, you’ll discover some of the best ways to set up a work from home office and the key things to consider. This article is based on my 20+ years of experience working from a home office. How long you’ll be working from home? The first thing you need to think about is how long
Strategy: There’s More Than One Way to Eat a Burger…
With 6 burgers, 4 slices of mature cheddar cheese, 6 rashers of bacon, topped with pulled pork in a lightly toasted brioche bun, you might think the Devastator Burger is too big to eat. At first glance, it seems massive. There's just so much food, and it's all the wrong foods together, stacked up and what looked tempting when you ordered looks like there's enough food to feed a family of 10. Business can seem the same too. There can seem so much to do, and so much that needs doing. Where do you start? How do you get to
How To Get your Business Moving When Your Are Stuck
Have you ever had a day where you couldn't get started? You thought that things were holding you back? I have had days like this, no matter what I tried to start, writing a blog post, creating my next webinar training even creating my next course, it just wasn't happening. It’s a rare business owner who—at some point—doesn’t feel stuck and thinks that their business is lacking something. Perhaps you're in the early stages of burnout. Perhaps you aren’t reaching your goals and can’t seem to get past the income ledge you’ve found yourself on. All of this is
Of course, you can market your business to everybody
My perfect customer is someone with a pulse!! Anyone with a pulse. Well, actually, I don't even check for a pulse. My headline was me being partially sarcastic. Shall we talk about problems? Oh, go on then I hear you say. The biggest problem in business The biggest problem I see in business — and I mean everywhere, not just online businesses — is that so many business owners want to sell what they’ve got to everybody. I say so tell me who is your ideal customer? They respond…everybody. Really? Everybody? Everybody?? Like that dead person waiting to be
How Well Do You Really Know Your Ideal Client or Avatars?
Every business should be able to shout out about who their ideal clients or customer avatars are…yes you do have more than one. We’ve all done the exercise. Writing down who will buy our products and how our products and services will help this one special person. What do you mean you haven't? How do you know who to market your business too? You think everyone is your potential client? Move along nicely… for you, there's nothing more to read here. Defining your customer is the first thing you do when you decide to start your own business. You
Coaches: The Lack of These 3 Things Are Losing You Sales
You’ve invested good money into your business and your website; why not make it work more effectively for you? To me, that question isn't as hard as Rocket Science. It did trigger a lot of coaches on Facebook when I asked them if I could be their affiliate and promote them on a new site that I have… I received 70 replies, and despite saying in the post “You must have an affiliate scheme” only one person had one. That's right. 69 people wanted people to promote them and earn more money but had no way of tracking their
Using Market Segmentation As Part of Your Sales Strategy
Market segmentation is part of any successful sales strategy. Not only will it increase your bottom line profits (significantly) it will be easier to market your products to this specific segment. Whilst this isn't a new, or shiny strategy, it's often overlooked because it seems too simple to work… Let me reassure you once you start using segmentation as part of your sales strategy, you won't want to do it any other way! First, let’s talk about what market segmentation is, and then we’ll go over the different ways it can improve your sales strategy. What Is Market Segmentation?
What’s Your Motivation To Start Your Own Business?
I love being a business owner. My motivations for achieving career status and business status aren't different. They're very much the same. So what motivates you to build a business? The answers lie in the things you said about your employment (past or present). “I can’t wait to get away from this awful job.” “I just want to be home with my kids.” “This dead-end job is going nowhere.” “I’m tired of working crazy hours and holidays.” “I know I’m worth more than they’re paying me.” These and many, many other yet similar thoughts go through the heads of
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