I have talked over the last few blog posts about finding influencers to interview, how you can approach them but what do you do when they have said yes and the time to interview them has actually arrived? I have put together some of the tips that I have learned that will help you even if you have conducted a few interviews before.
To make sure that frustration doesn’t creep into the interview and that energy levels are high you need to make sure the lead-up and the prep work is done. Ensure that you have pre-arranged the tech so ask them to turn up early so you can make sure that internet connections are strong, microphones are working properly and that the webcams are connected. There is nothing worse especially if it’s going out live when there are these types of problems at the start of an interview. If necessary arrange a quick run through before the actual date just to check all is working well and that the interview will go ahead without any hiccups, it will help keep the focus on the conversation and remove any stress about the tech not working properly really useful if the person you are interviewing is nervous or has never done an interview online before.
It’s good to open an interview with an introduction and a few basic, easy questions to start with. These should be questions the interviewee is comfortable with and maybe has a prepared answer for already. Do your welcome then ask them to explain briefly who they are, what their expertise is, a bit about how they got into the industry. You’ll get more into the complicated stuff through the course of the interview, but at first, start with simple topics which are based on them and their own history as this is something everyone can answer easily and gets them into the flow of talking.
When I first started interviewing and public speaking like most people I had never heard myself talk before and was I surprised when I realised just how many verbal ticks I had. Umms, errs, SO at the beginning of a sentence…
If you’re recording the interview and publishing it in audio or video form, you’ll need to watch out for these. These filler words and sounds are used in everyday conversation but in a recorded interview, they can become terribly annoying. If you haven’t recorded yourself speaking much, do a trial run and listen to your speech mannerisms. Over time you WILL get better at removing these, and you will find that they are eradicated from conversation also.
It sounds a bit mad but having good posture and eye contact during a video recording makes a big difference. Sitting up straight helps with your breathing and the way you speak, checking where your webcam is so you are looking at the person on video, not on your screen helps also.
It’s amazing how many people watch the screen yet when they look back are looking down and appear disinterested yet as a presenter I know exactly why that has happened. It does feel a bit strange to start with but you soon get in the habit and it then starts to feel normal.
Listen actively to what is being said after all they are your guest and have something interesting to say, ignore distractions. Don’t think about what you’re going to say next. After the interviewer is done speaking, repeat back to them a summary of your understanding of what they’ve said. This is a great tool for communication because it clarifies that you understood the meaning and also restates the main point for your listeners.
A good interviewer will allow the conversation to flow naturally and this may disrupt your pre-written questions slightly but hey we are human beings and providing its kept on topic then go with it.
I can’t state how highly important it is to know when to stay quiet. However when you do have someone you are interviewing that just keeps going and this can happen because they are nervous. You need to find a natural pause (normally when they come up for air) to jump in and regain control of the interview again.
You’ll create a list of questions for your interview, but you should also ask follow-up questions to their answers that clarify what they have said, ask for further details or ask for examples, case studies are always a fantastic way to express something as we can all relate to other peoples experiences it add a real connection element to the interview as well. This shows that you’re listening but also allows you to get more deeply into specific topics that you think your audience would be interested in.
Ask them before the interview for any links they may have for their website or social media channels, this will save all the ‘how do you spell that’ situations which don’t come across too well.
Your interview shouldn’t be an interrogation. Rather, it should be a conversation. Relax and be natural. You don’t have to just ask questions and listen to the interviewee’s answers. Keep it relaxed and conversational, and guide the conversation through your questions. If you have done your homework and have a relationship with the person you are interviewing this will make it easier for you. If you have no idea what they are up to in their business or in their lives then this may prove to be a bit more tricky.
Keep calm and keep the reigns of the interview firmly in your hands, when we see a good interviewer it’s made to look easy, they look relaxed, often laughing with their guest and keeping the conversation flowing, this hasn’t happened by accident it takes preparation, an experience something everyone can achieve.
To Your Success
In my last blog post I was talking about the mistakes you need to avoid when interviewing an influencer, this blog post is going to help you to find the influencers to interview. You may have some already in your network but the chances are you are going to want to find some more.
Here are some ideas on how you can find the influencers that you want to interview and do it without being a pain.
Look for authors of trade magazines articles or industry blogs. Since anyone can and should start and write a blog, look for blogs that are widely read and trusted in your industry. It’s even better if the author has an established reputation offline in the media as well. You can do a Google search for blogs using keywords in your niche, take the results with the highest page rank, and look at their authors.
Another great way to find influential authors is by searching on Amazon, all of the authors will have an authors page so you can see exactly how influential they are with what they are doing on Amazon. You can see the books they have written or contributed to along with the feedback /reviews they have received, nothing says influencer more than a stream of people saying how great their work is.
Use hashtag searches to find influencers on social media sites like Facebook, Twitter, and LinkedIn. The great thing about social media is that it delivers stats about influencers directly through their number of followers. However, you shouldn’t just go by followers alone (of course nobody in the history of Twitter has ever bought followers have they?). See how much actual activity there is on their profile and the kinds of conversations they’re having. You can also search on social media to see who people are mentioning, Facebook is great for tagging and sharing and if you know who is being tagged to give advice or contribute to a topic you have a good place to start when searching for those in the know.
Use your own followers to find out who else they follow. You can sometimes glean this information by simply looking at their social media profiles and the other content that they share. Social media sites like Facebook allow you to see who your friends and followers like providing the accounts are set that way within their privacy settings. You’ll also see their shared content. Another great way is to simply ask or put up a poll, you may be surprised at just how helpful your own network can be. Remember as a business you have been growing your email list. Reach out in your emails ask there as well, the chances of your request being seen are higher and it helps to keep your list engaged.
A great place to look is offline. Look at trade shows, events, and seminars. Who’s hosting them or presenting at them? What are the biggest names? This is a great way to find local influencers in a specific geographical area. An advantage of finding influencers offline is that it gives you a good chance to start building an authentic relationship with them in person, which is much easier than connecting only online.You can search for Facebook events and see which events are being held and where and who you know is going, another great resource for this is Meetup where you can search by industry or location. Again ask your network for referrals for events.
There are also tools you can use that are specifically designed for finding key influencers. These include Klout, Traackr, Kred, Twellow and more. These tools measure the influence of a person using internet, social media, and search data. Some of them offer very detailed profiles that can help you get a good start on your research.
Once you find an influencer somewhere, you should look for them everywhere else as well. For example, if you attend a trade show and come out with a list of potential influencers, check out each through Google search, social media, tools, and so on. Cross-check to get a big-picture view of just how influential the person is and to which audience.
Let me know how you found influencers to interview as iI’msure there will be some more great ideas out there
To your Success
I have interviewed alot of people, when i did my first few interviews it was painful, I was under prepared, i didn’t even think about the tech failing (and it did) and so many other things that were avoidable went wrong Over the years i have refined my technique, i know how to prepare more now and how to make the person being interviewed feel confident and comfortable .
It does take a great deal of work to set up, plan, organize and carry out an interview with anybody let alone an expert in your field that has influence. It would be completely insane to let these 5 things ruin all that hard work, all that preparation and the excitement. Let’s take a look at what I think the top 5 things are that will stop you crying into your pillow.
Before you ask an influential person if you can interview them, you should get to know them and build a relationship with them obvious really but it needs to be said. when i started interviewing i often didn’t know that much about the person, i knew their business but not them too much, it’s critical to get to know them a bit first This involves following them on social media and interacting with them wherever you get the opportunity. However, if you communicate too much with them, you could look like a stalker.
Communicate enough with an influencer to stay on their radar. Watch for clues such as slow response time that might mean you’re bothering them. Make your interactions natural and try to make a real connection.
This is one of my pet peeves,
After all the trouble you’ve gone through to prepare and set up the interview, running late and making your interviewee feel pressured could set the wrong tone and derail the whole thing. This is one appointment you don’t want to be late too. Make sure you can make it at the appointed time and make the time earlier if you have any doubts.
I have always scheduled in a minimum of a 15 minute chat before the interview especially if its on a live webinar of live stream to make sure everyone is where they are meant to be when they are meant to be there. It’s come close to the wore before when I have been sat waiting but generally this practice will serve you well.
You need to maintain a professional appearance and make good use of this precious time you have with your chosen expert. For this reason, you should be totally organised. Have a clear outline with plenty of questions and backup questions for the interview. Don’t repeat yourself during the interview, asking questions the influencer has already answered.
Make sure that you have had a pre-interview session either by skype, phone or email so you can make sure you don’t ask anything that may make them uncomfortable or that just aren’t relevant, it also helps set a tone for your interview technique and the way the interviewee will respond, believe me some interviews are harder to conduct with the ‘one answer brigade’ than others.
As part of your preparations, you may want to give the influencer a list of questions so they know what to expect. You’ll want them to understand the topic of the interview and your goals and expectations. I get asked to do this alot and mostly I will refuse. if you over-prep the influencer about every single detail of the interview, it could result in a “rehearsed” interview that’ sounds totally manufactured. One of the reasons you will get people coming back to listen to your interviews is because of the flow and feel you produce this is much harder to achieve when it’s fully rehearsed.
If the interviewee really insists on knowing the questions try suggesting some themes you will ask them about rather than the actual questions.
It’s your call on how much you want to prep the interviewee, but as a general rule, let them know what they need to know beforehand but not everything.
There is nothing worse than a person interviewing you and then disappearing. You need to follow up with your interviewee. First, you need to let them know the details about the publishing of the interview. You may also want them to review the footage or audio in case they want to edit something out.
You should also keep in touch with interviewees as a matter of being professional. Otherwise, they’ll feel that you just wanted their interview and that was it. Stay in touch and keep interacting with them. In addition to being simply good manners, there may also be other opportunities in the future.
This isn’t al of the tips i could think of when it comes to interviewing vip’s in your industry but they certainly give you a good basis of conducting a reasonable interview and everyone is happy
Let me know your interview tips
To Your Success
One of the greatest things about having your own business, of being an entrepreneur is choosing whom you work with. No more clients chosen by your sales team or your boss. You no longer have to work with any person warm, and breathing with a pulse (although that helps ;)), you get to profile and attract who you want to work with, you get to say no to people who are not a fit and you get to spend each day waking up and wanting to go to work. What’s not to love?
I know, your ideal customer might be like you, but they are not you. They don’t get excited when The Flash comes on the tv,they do love the X Factor though. That might not seem like a difference, but it is. Human beings are made up of hundreds and millions of nuances, and their experiences may differ from yours. Example, when I was in school the teachers spent two years striking. They would stand up and say “We want you to get the best education.” and then we’d have the rest of the week off as they were striking. Now, it’s not that I don’t like teachers, four of my closest friends are excellent teachers, it’s just my experience of teachers is different to yours. If you tell me you’re a teacher, my response will be so what.
Let’s compare that to someone who had a solid education, they didn’t experience broken schooling or the indifference of the teachers to the pupils, but someone who has had a positive experience of teachers. When you say you’re a teacher, they get excited. They share your passion for teaching and will tell you how awesome you are and what a brilliant education system the country has.
When you’re up close and personal with your work as entrepreneurs, it’s easy to think that your ideal customer is just like you; that they share the same beliefs. They probably do, but what they don’t have is the same experiences as you. This means you have to focus on your customer avatars and when you share something you have to think “Would my ideal customer like this”. Not whether you like it or not, but whether it will connect and resonate with your ideal customer.
You are not your ideal customer. Trust me, you’re not. They may be like you, and have things in common but they are not you. When you get advice from a professional marketer, they look at your customer avatar with you, your brand and it’s values and then you get the advice on how to do whatever you need to do. If that advice is to share a certain type of content to attract in your ideal client you should try it to see if it works, and try it for an agreed amount of time generally not 5 minutes. Looking at something and saying it won’t work is what idiots, the overwhelmed and those that think they are they’re own customer do. I know, I’ve been all of those people.
It’s about sharing the right content for your audience, connecting with them, finding what could be better and then giving them that. It’s about constantly testing and finding the sweet spot, and that might mean sharing things that you normally wouldn’t, but connect with your audience. As you get to know the ideal customer, you get to know and understand their nuances. You start to discover the things they care about deeply, so you can tailor your marketing more specifically, and that might mean deviating greatly from the things that you love.
If my audience was moms of children of a certain age, I might make references to Minecraft. Children, who aren’t teens, love Minecraft. Do I love Minecraft? Maybe. Do I watch my children play it? Yes, yes I do. Like these parents, I know who Stampy is and Eyeballistic Squid is, and I know that Stampy likes cake. But what if your ideal customer doesn’t have children of that age? Theirs are younger or older? Mentioning Minecraft might not get the same connection. Should you decline mention or share Minecraft and Stampy just in case? Hell no.
If these parents are my ideal customers then I need to talk about the detail, the things that show that I understand them and what goes on in their life. I might like to play Crash Bandicoot or Outrun on my ancient Playstation, but that’s me. I’m not hiding who I am, I’m connecting.
I know you’re the most important person in your life. I get it. You might talk about whom you serve, but you are the centre of your world. Then one day you wake up and realise you’re not the centre of the universe; there are hundreds of other stars out there with their own gravitational pull. Did you like how I just went from Minecraft to Astronomy? ;), If I was really smart I’d get in a reference about Big Bang Theory and Sheldon Cooper.
So think for a moment about the nuances, the little details that connect you to prospects and ideal customers. These little things are the things that connect us.
To Your Success
PS Like this? leave me a comment let me know what YOU think
Are you getting in the way of goal setting success? Some of the most common barriers to goals setting involve fear and lack of self belief. Some individuals don’t even have enough self-belief to set a goal, let alone following them until they start to beome their reality
If you’re struggling to set goals, yet you see the benefit of them, then this article is just for you.
Some goals are set because other people want them for you. I know both Sarah and I have done things in the past in order to help someone else achieve their dreams. A specific example of this was Sarah learning to blog so that we could attract clients to the transport business. I set up a building company because my dream was to be my own boss, although being a builder wasn’t my own dream career, it was suggested to me by a friend.
If you don’t really want what you say you want, it will be very difficult to set a goal and achieve it. Be sure that you’ve set the goals for the right reasons and that it’s something you truly want. If it helps, write down the pros and cons of any goal and know why you want to achieve that result before setting it in stone.
I think I’m the only goal setter in my family. I know Sarah’s the only one in hers. Many people think goal setting is just wishful thinking and doesn’t really work. If you don’t really understand the power behind appropriate goal setting, it can be hard to take the time out of your day to truly set a goal and then achieve it.
Research has shown that 5% of the population actually write down goals, and achieve them. The other 95% don’t bother and don’t achieve them. You’ll find that the Dream Catchers in the world set realistic goals, and then work that goal into their schedule every single day. Even people who experience “overnight success” didn’t really achieve everything overnight. It was many nights of following a plan that brought them the results that made you sit up and take notice of them.
Learn Mandarin before the end of the week? If you’ve actually tried to set a goal before but didn’t experience results, it’s probably because you just don’t know how to set a goal. It’s not as easy as just writing down your dreams and crossing your fingers. Goals are dreams with plans. They are realistic, specific, achievable end results that you want to see. Take the time to learn the best goal setting techniques in order to experience goal setting success.
Perhaps you’re one of the people do not bother setting goals because they have a self-limiting belief that they’ll fail anyway. Therefore, if they do not set a goal, they don’t have to be a failure. But remember that the idea of planning to succeed over planning to fail is realistic. No goal setting is a recipe for failure; goal setting is a recipe for success. When you accept this you can only achieve real success through goal setting, you’ll overcome this obstacle. Failing and failing fast is the secret to knowing what you need to do in order to grow your business.
Perhaps you’re scared to set a goal for something because you see it as outrageous. For instance, let’s say that you want to go back to university to get a Master’s degree, or you want to start your own business. You fear that if you set that goal, and other people know about the goal they’ll judge you harshly for wanting it. You worry that they may think you’ve become too big for your boots. If you are worried about what others think of you, it’s time to dig deep inside yourself and remember what other people think of you is none of your business. The truth is, what you think of yourself is more important than anything else.
When you stop judging yourself, you’ll stop worrying about the judgment of others.
Believe it or not, some people are afraid of success and being more visible. They feel too much pressure surrounding success to actually make goals to be successful. They are more comfortable in their role as someone who is not successful or who is “normal” instead of as someone who sets a goal, works toward achieving it, and is seen as a success.
The truth is, there will always be people who want to tear you down once you achieve some success. I’ve lost count of the number of nights Sarah has cried over someone attacking her for daring to be more than the label they’ve given her. The answer? Find like-minded Dream Catchers. You can find your tribe of people to help you deal with becoming more visible, or a coach that will help you overcome blocks surrounding this.
The saddest thing in life is regretting not doing something. Most people regret the things they did not do, more than the things they did do – right or wrong.Don’t live a life filled with regret; you’re worth more than that.
This is where the way you see yourself is important, because if you see yourself as someone who doesn’t follow through, who doesn’t succeed and who can’t change their life, you’ll avoid goal setting like the plague.
You’re the only person on Earth who can control your actions, you are the person in chrage of your destiny so it makes sense that you’re the only one who can set the goals for you.
As hard as it is to believe you’re also the only one who can make yourself feel worth it.
People avoid goal setting because they simply do not see the vision of what can be. They don’t believe. They don’t picture themselves fully at the point of success, experiencing success. Since they think it can’t happen, they don’t try. But, the truth is, you can’t know for sure about anything unless you follow the steps necessary to reach a goal.
You can dream big, and reach for the stars. Trying is more important in most circles than actually making it. And, chances are that if you really try, you will make it after all.
Goal setting is what separates the wannables from the actuallys. If you want to truly see all your dreams and visions come to fruition then set some goals – start small.
It doesn’t matter if it’s business oriented or personal – set a realistic and achievable goal, and then working toward realising that goal on a daily basis does amazing things not only to your confidence, but those around you. All you just have to do the work.
You’ve found a great product or service. You’ve had a conversation with the owner, and you’ve agreed to be JV partners. You’re really excited because you know it will benefit your community, but how do you introduce the JV partner to your community successfully?
Of course, JV Partner interviews are a great way of creating content quickly, and even monetising it as their affiliate, but what do you ask them? What questions make great interviews? And what questions give incredible value to your monthly club? Good news! Here are 60 questions that will help you create valuable content with your JV partners. Leave a comment on the post with the questions you’d ask.
What questions would you ask in an interview that will add amazing value for the listener? Leave me a comment and let me know
To your success