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How to Never Lower Your Rates Again

I bet everyone reading this that has been in business for more than 5 minutes has dropped their rates for a multitude of reasons and if you are honest you have probably done it more than once.

You get a fantastic lead come in, you have a conversation, find out that you are a great fit  you move to the offer, only to have your potential client respond with, “That sounds great, but I can’t afford it.”

What do you do?

For a lot of business owners, their first response is to lower their rate. you justify it to yourself by coming up with all sorts of logical arguments in your head, they really do need my help. Plus its good karma, and they will talk about me with their friends, and refer business to me later.

Maybe, but more likely than not, what you end up with is a client who takes far too much of your time, for less money than you deserve. You wind up regretting the decision, and wondering why you aren’t earning the living you know you’re capable of.

I have done this, in my transport company it was such a frequent conversation it became almost expected, In our business now we have this daily, can you build me a website for £100 which when you are starting out sounds like a great deal, a quick easy website couple of hours work for £100, believe me when I say ITS A NIGHTMARE.

Every single client I have dealt with that has had the priveledge of us dropping our rates has taken advantage, became ‘that’ client that drives you mad as they expect always much much more than they are ever willing to invest. They play at a much lower frequency in business and will only ever bring your drive and motivation down… I’m cringing just thinking about it.

Does This Sound familiar?

I want you to make a promise to yourself right now that you will never again lower your rates to appeal to a client. Doing so devalues your services, makes the client less likely to follow through, and worse, makes you feel terrible later.

Now, I’m not saying you can never offer special deals these are very different. But I do want you to change how those offers are made. Here’s 1 way you can do this

If your coaching package includes:

  • 1 45-minute call per month
  • 1 email per day
  • 1 in-person meeting per quarter
  • 1 mastermind retreat per year

and you put forward your proposal because it’s exactly what your prospective client needs  yet they  claim to not be able to afford your asking price of £1,000 per month, rather than offering to reduce the price which may be your gut reaction especially if times are tough, you are going to offer to reduce the price and the package.

So the offer you make to them now includes everything BUT the mastermind retreat. Or everything BUT the in-person meeting every quarter.

You have not lowered your rates so far that you feel used, but at the same time, you’ve worked with them to create a plan they can afford. It’s a true win-win for both of you.

This works beautifully in every situation I have come across, when we have offered our 13 week coaching course or mastermind package and we have looked at how we can reduce the package to fit the named budget it’s always a yes and the great thing is you continue to deliver on your promise and the client is happily receiving what they need at the investment level they can afford at that time. This doesn’t mean in the future they won’t level up what they require as often i have found when ‘stage 1’ or the initial training is under way thier motivation to find extra resourses is often miraculous.

This technique can be used for any type of coach or service , unless you’re charging strictly by the hour. If that’s the case, take a look at how you can reduce the number of hours you need to invest while still providing value.

For example, rather than offering four one-hour calls, change your plan to just two calls, with email follow-ups. They still get plenty of value, and you’ll free up some time by inviting email questions rather than blocks of time on the phone.

Next time you’re asked to reduce your rates for anything, take a close look at how you can also reduce the work you’ll be doing. That way you’ll never feel as if you’ve been taken advantage of, and your clients will still get great service.

Tell me your experiences of how you may have lowered your rates before and how that worked out for you both

To Your success

essex small business uvp

How To Work Out What To Charge For Your Service or Product

Money Money Money it’s the cause of so much frustration when trying to work out how much to charge when you are setting up a new business or a new service in your business. Everyone and thier dog has an opinion which just adds to the confusion and you end up hoping around or just plain stuck as to whom to listen to.

The amount of conversations i have around pricing,  how much?, how many?, when? , what’s it worth?  are massive which is one of the reasons i give away my ‘ pricing Strategy Guide’ for free, however in this post I’m going to give you a couple of the things you may want to consider when launching a new product or service for your small business or even if you have launched and upto now nobody has bought from you.

When you are looking into pricing a product or service you have to consider a few things to start with.  The competition, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. These will all lead to you to an informed guess as to where to start with your pricing.

Your Competition.

This might take a little detective work, since a lot of coaches and servicebusinesses are reluctant to publish thier rates  I have found however  if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out pretty quickly. These types of business owners love to make offers via email , well who wouldn’t its the best way to sell online so it makes sense. Build the relationship with interested subscribers then make an offer. The great thing for you is that you can very quickly find out what they offer and how much they charge all good info for you to make an industry based comparison.

A word of advice though, be realistic about who, exactly, your competition is,. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to someone who shares the same or simllar skills, market, and track record, rather than simply looking at who you strive to become.

Your Skills.

In some fields, this is easy. There are certifications and degrees obtained that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve someone that’s followed this path, then pricing will be easier for you. If not, take a solid look at what you can legitimately claim as a skill.

Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)? Have your former clients moved on to bigger and better coaches after working with you? (That’s a good thing!) These are all reasons to maybe consider a higher price range than you might have first thought.

When we first started out in marketing we were at the beginning of our coaching business, our rates looking back were very low, we constantly had people pushing us to raise our rates but for us we wanted the proof, the results and the experience to move us forward. We now charge much more backed up by a long history of successes from our clients and testimonials from everywhere. We grew as our rates grew which was a well learned lesson for us and one we hold dear today, if we had gone straight out of the starting blocks charging top raates im pretty sure we wouldn’t be trading today.

Your Market.

In the game of setting rates, it’s your market that has the final say. As any first-year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.

If your goal is to give newbies a helping hand and lead them down the path to success, that, unfortunately, means you can look forward to lower-paying clients. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, you’re target market is more established and is financially stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost supplier of anything, whether it’s cheap coffee or business coaching.

Finally, don’t forget that pricing is never ever set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? look at raising your prices.

It’s your business. You get to make the call on this.

To your success

essex small business uvp


Six Easy Ways Your Small Business Can Stand Out From The Crowd

When it comes to starting a small business it’s always an exciting challenge. Getting your feet off the ground and establishing yourself and your business is no easy task, but the great news is it’s never been easier than it is right now . In order to get some attention in the business world you need to think differently and find a way to set your business apart from the rest of the pack. There are some simple things you can do to achieve this, and we’re going to take a look at some ideas that will help find you and recognise you for what you and you new company does.

1. Know Your Audience

First and foremost you have to know who your audience is. You don’t want to be talking about car parts to someone that’s looking for gardening help. Identify your audience. What are they looking for? What do they need? What other things besides what you’re offering are they interested in? Build your avatars using in-depth research and talk to them and their needs.

So often when starting out this crucial part of the process gets overlooked by the desire to ‘get some business’ by talking to everyone you are talking to no one so get this bit right and all of your marketing will be so much easier and give you the results you are looking for.

2. Build a Presence in Your Community

So much emphasis has been put on internet marketing recently that businesses often forget to follow through with conventional marketing. A great way to set yourself apart from the rest is to get involved in your community. support a local charity. Dedicate some time to promoting your business at a local event. Small businesses need a dedicated local following and the best way to build that up is to get involved with your community.

In my transport business we were really well known online, we had a massive digital footprint bigger than the household names however locally people didn’t know who we were, Our decision to go networking locally and get involved in business shows escalated our business not only in recognition but in referals and business from local companies

3. Build a Presence on Social Media

The online presence of your business will always be hugely important when it comes to building your small business. Be interactive. Get people involved. Find out where your avatars are hanging out, that means look at Facebook, Twitter, Tumblr, Pinterest, Google Plus and any other social network you can think of. It will serve you well to set up profiles and company pages on as many social networking sites as possible and focus your attention on those that have your particular audience… btw it won’t be them all nor will it be the same as your mates who has a totally different business to you. Measure and test and scale up or down your activity on these as is necessary.

4. Create a Unique Website

Social media presence is a must but a lot of businesses sacrifice a presence on their own website in order to keep up with their social networks. Don’t be that person. Your website is an should always be the number 1 place you focus your attention online, why? because its the ONLY thing you have complete control over online and its the only thing you will ever own . The power of a well built and maintained website/blog is astronomica and s often vastly underrated   Create or hire someone to create a website which is unique and interactive. Social media is a great way to get people involved but your website should be a direct portal to your business.

I hear all the time ‘well i have a facebook business page which does well for me’ here’s a question what if FB decides to throw you off for no reason, what if FB goes bust and shuts the site down with no warning? what if FB changes the rules and suddenly charge you for a FB business page? all of this is out of your control. By all means, use the social media platforms to your advantage but don’t build your marketing in it’s entirety on just one platform that’s like giving the keys to your business to someone you have never met complete insanity.  Create or hire someone to create a website which is unique and interactive. Social media is a great way to get people involved but your website should be a direct portal to your business.

If you don’t have a website or blog then Create or hire someone to build one which is unique and interactive. Social media is a great way to get people involved but your website should be a direct portal to your business.

5. Write a Press Release

A press release is something so simple that could help you see big results. Putting out a press release about your newest product or service and distributing it to local newspapers and other forms of media can build hype and get you attention. This is your chance to talk up your business and get some eyes on what you’re doing.

These nlocal outlets are crying out for content, positive things to shout about so remember you are more than welcome to approach them with news of your latest business award or your latest launch product, maybe you’ve just moved into a new office or hired your first member of staff the list goes on so take the opportunity to get the word out there.

6. Use Video

Video is a hot thing at the moment, the social media channels love it , the search engine adore it and places like youtube are built for it. Video has two options a pre-recorded video or a live stream video both are incredibly powerful in connecting with your audience.

Mobile phones now can produce stunning results with video these are more than adequate to give you a professional image whilst keeping your costs as a small business right down. All that will hold you back is your imagination.


When it comes to marketing your business, the sky is the limit. Don’t make the same mistakes that others do. Make sure you distinguish your business by covering all aspects of marketing – both conventional and unconventional. Give these a try and don’t be afraid to experiment.

To your success

essex small business uvp

Strategy: There’s More Than One Way to Eat a Burger…

With 6 burgers, 4 slices of mature cheddar cheese, 6 rashers of bacon, topped with pulled pork in a lightly toasted brioche bun, you might think the Devastator Burger is too big to eat.

At first glance, it seems massive. There’s just so much food, and it’s all the wrong foods together, stacked up and what looked tempting when you ordered looks like there’s enough food to feed a family of 10.

Business can seem the same too. There can seem so much to do, and so much that needs doing. Where do you start? How do you get to the end? What do you do along the way?

Eating a huge burger, and business have many things in common. Without a strategy, you won’t be able to eat the burger, and the same goes for business. Without a strategy, you won’t complete the goals that you need in order to live the life of your dreams.

You’ll also have regrets… Remember that huge burger that I couldn’t eat? Remember when I started a business?

And your friends will remind you about it all the time – remember that huge burger you got that time? Why didn’t you finish it? Eyes too big for your belly!  Remember that business you started? How did that work out again? You won’t enjoy barbecues or get-togethers ever again if you don’t have a plan.

It can seem that people only remember the struggle, or the failings and not the successes. Human beings are wired to recall things this way, but let’s give them very little to remember about 😉

Start with what you’ve got

List what you have. All this burger consists of is 6 burgers, a bit of cheese, a bit of bacon, pulled pork and a brioche bun. Why a brioche bun? Well, this gives you the advantage – no sesame seeds to get caught in your teeth. This type of bun is rich in taste as it’s made with eggs and butter, and even when lightly toasted it has a shiny exterior glaze. A normal burger bun would soak up the juices and become soggy. This type of bun holds the burger in burger shape for longer…

The same with any business related task – break it down into components. Business is always overwhelming when you don’t know what to do or where to start. This isn’t where you want to be. You don’t want to fixate on the size of the job or you’ll never start.

Remember not to focus on the enormity of your task

Break your tasks into smaller items. When I have a burger this size after admiring it and taking a photo for Instagram, I take it to pieces. All I have now is a plate full of food. Do this with your business strategy – create smaller pieces that can be separated from the end outcome, but when combined achieve your goals.

When Sarah shared the photo on Facebook, there were a lot of comments about the size of the burger. If you’re surrounded by people reminding you of the enormity of your commitment, put them from your mind. They’re speaking from their own point of view, and that’s not your view is it? They don’t know your strategy.

Now I have a plate full of meat and I cut it into smaller pieces, and then I eat fast. When you eat fast you don’t listen to your body signaling its full. If you drink water or coffee with your food you will find that you can eat more. Now, I don’t recommend you eat this way often. It’s not a healthy way to eat at all. I have a burger like this once every 18-24 months. I could not sustain eating this way more frequently, and it would permanently damage my health. Know that you can do something like this a few times in your lifetime, but the goal is worth it.

Implementing your strategy is the same. There will be things you do that are not good for you  – like pulling an all-nighter to get something done. These happen when there’s no other alternative (like outsourcing, sub-contracting etc). Like swotting for an exam, it’s something you do for a small amount of time to achieve a specific goal. Know and understand this. If you’re pulling too many all-nighters then you need to get assistance. If you find your relationships are deteriorating then you need to get support in. If there are skills you lack, you have the option to learn them or the option to buy them in. You do not have the luxury of complaining about what you lack.

In the case of my burger, I had two daughters eyeing it up, waiting for a signal that they could have a bite. That signal didn’t come, but it was reassuring to know the burger could be devoured in a heartbeat if I’d sat back let my assistants help.

I ate this enormous burger in my own time. There’s a devastator burger challenge, where if you eat the burger in 10 minutes you get a t-shirt. I’ve plenty of tee shirts and plenty of time. For me, eating this burger at my own pace was more important than the thought of something else cluttering my wardrobe.

Did I finish the burger?

Yes and no. I left a bite of the brioche bun, about an inch in diameter. They’re not my burger bun of choice. Purists will say technically I didn’t finish the burger. This is very easy to say when you’ve not eaten 6+ burgers. For them, the task wasn’t completed, but for me it was.

The same applies to your business strategy. You may have 99% of it in place, and you’re growing at a pace you can handle without too many all-nighters, staffing issues, or cashflow problems, then you’re in a great place. Most people don’t achieve this level of success. They quit as soon as they see the depth of what they need to do. Don’t let the 1% missing make you feel like a failure. Don’t let other people make you feel bad for achieving something that they haven’t done themselves.


  • Big tasks can easily be made into smaller tasks
  • You can get help
  • You don’t have to do it at someone else’s pace
  • You can do things that are tough every now and then but not all the time
  • To know your own success measurements and compare yourself only to them

What’s next on my food challenge? Well, I have my eye on a huge steak…

To your success


Confidence Hack – Write Those Goals Down And Check Them Off

Yesterday we talked a bit about setting goals and why it’s important to set meaningful and specific goals that are measurable. I hope you’ve spent a little time thinking about what some of your own goals may be. That’s because today it’s time to put the theory to practice and use writing down goals and checking them off as a confidence hack.

This isn’t going to be as hard or as complicated as you may think at first glance. Yesterday we talked about some pretty big, long-term goals. While those are great to have, there are also much smaller, daily goals we can use to get a boost in confidence. These are the small goals you want to write down and check off. Sometimes they are part of your bigger goals, sometimes they aren’t.

Think about what you want to get done today. Maybe this includes making a meal plan for the week, finding some time to read a book, or taking an hour for yourself to play a video game. Maybe it’s weeding the garden. Maybe it’s replacing the windshield wiper fluid in your car. It doesn’t matter how large or small, write those goals down on a small notepad that you can carry with you or leave at your desk or kitchen counter. Then, as you accomplish each small goal, check it off. You can put a check mark next to it or cross it out. Try them both and see which one feels better.

It’s very satisfying to check items off your goals or to-do list. Each time you check something off, you get a mini boost of confidence that will help motivate you to tackle the next task, and the next one. Mix and match goals or tasks that are very easy to accomplish, and those that take a little longer or require a little more will power on your part.

Play around with how much you put on your list to check off. If you find yourself overwhelmed with too many tasks and goals, limit it to no more than five things. If you find that you can’t possibly make it through your entire list and that not finishing gets you down, make sure you add no more than what you can comfortably finish. If on the other hand having quite a few extra items on that list motivates you to see how much you can check off before bedtime, load up that goals list. Make it work for you and see what system gives you the biggest boost in confidence and courage.

Confidence Hack – Strike A Power Pose

So far, we’ve spent a lot of time talking about theory, concepts, and creating habits that encourage confidence. That’s great and if you take what I’ve shared to heart, it will benefit you greatly over time.

But consider that these ideas and strategies take time to implement and time to see results. Sometimes you need a little “quick fix” that makes you feel more courageous and gives you an instant boost in confidence.

That’s what the confidence hacks I’ll be sharing with you throughout the rest of the challenge are about. We’ll start today with something that only takes a minute or two to work – the Power Pose.

What Is A Power Pose?

A power pose is a particular way to stand or sit that gives you an instant boost in confidence and courage. Research done on power poses even suggests that your body language or the pose you strike influences your hormones. In particular the poses I’m about to share with you give you a boost of testosterone if you hold them for about two minutes.

You can strike these poses standing up or sitting down, and use them anytime you need that little extra confidence boost.

How To Strike A Power Pose

The easiest power pose in my mind is the “Wonder Woman”. Stand with your feet about shoulder-width apart and your hands on your hips. Look at a picture of Lynda Carter as Wonder Woman to get the perfect image of this pose.

When you’re at your desk, lean back in your chair, put your hands behind your head, and put your feet up on your desk for another strong power pose. If you don’t want your feet on your desk or are in an environment where that isn’t possible, lean back in your chair, keep your knees apart and rest your arm on the back of the chair or put it behind your head.

Simply standing up tall, or standing at the table during a meeting with your hands on the table, leaning in slightly can have a big impact. The most important thing is to not hunch over and don’t cross your arms in front of your body.

When To Strike A Power Pose

You can strike these power poses whenever you need to. It’s a good habit to spend two minutes in the morning before you get your day started doing your favorite power pose. This will set a confident tone for the rest of your day. Strike a pose throughout the day any time you feel less than confident. You can do these poses just about anywhere for a quick confidence boost break. Head to the bathroom if you feel silly standing like a superhero in the middle of the room.

Focus On What’s Important To You

Having a good reason to be confident, brave, and courageous can be a huge help. We’ve already looked at how reflection, gratitude, and even doing the things you’re scared of helps you do them anyway and how it starts to build this habit of being courageous and confident.

Today I have another helpful concept to share with you. We make time for and work on the things that are important to us. We can use that concept to our advantage when it comes to courage and self-confidence.

In other words, I want you to start creating these new habits by focusing on what’s important to you. It’s much easier to work on courage and increase self-confidence with tasks that you enjoy and that have meaning to you. Don’t worry about feeling like you “should” do something. That can come later. For now, let’s start with what you’re passionate about.

Let’s say that you would like to become a better cook, grow more of your own food, lose some weight, and get back into running. That’s a long list of positive changes and it will take some time and effort to build up your courage and confidence to make them all happen.

What if you focus on the one thing you’re passionate about? Choose something that’s fun and important to you.  For this example, let’s say you’re most passionate about gardening. Just start there.

Build those new habits and focus your time and effort there first. Seeing your garden flourish and having that delicious, fresh produce to work with will give you a huge boost in confidence.

Knowing you have delicious product to use may inspire you to cook more from scratch to use up the food you’ve grown. From there, you can branch out and make smarter food choices that will help you lose weight.

Do you see how focusing on what’s important to you can help motivate you to get started? While gardening isn’t particularly difficult, it did take some effort to plant, nourish & harvest it.  You had to take action and that’s all I’m really asking you to do.

Let’s look at some another examples.  Perhaps you want to improve your marriage, become a better parent, go back to school, or save up enough money to get out of debt.

It doesn’t matter what your most important goal or task is. You can use it to get started on this journey of building courage and increasing your self-confidence.

My challenge to you for today is to think about what’s really important to you. Make sure you realize that there’s a big difference between something being urgent and something being important. We often focus on the things that have the tightest deadline, the stuff that needs to get done “right now”. While it may be important, it’s often not the thing that’s most important to us overall. Make the choice of what’s truly important to you and then focus your efforts of being courageous and building those new good habits there.

Start By Looking Back And Seeing How Far You’ve Come

Realizing how far I’ve come and how much I can actually accomplish when I put my mind to it, is always a HUGE confidence booster for me. I’m sure it’s no different for you. To be honest, there’s a lot each and every one of us has done over the past few days, weeks, and even years that we can be proud of. Yet we often don’t see it. There always seems to be so much left on the to-do list and to be perfectly honest, the stuff we didn’t do, or the things we failed at often stand out much more than our successes. It’s time to change our perspective and focus on the wins and how far we’ve come already.

Reflection and Gratitude

The simplest way to make sure you see and notice what you’ve accomplished and how far you’ve come is to get in the habit of spending a few minutes either in the morning or right before bed for reflection and gratitude.

When you wake up in the morning, before you jump out of bed, while you’re drinking that first cup of coffee, or even while you’re taking your shower, think about what you’ve accomplished and what you’re grateful for. I like this morning habit because it sets a positive and confident tone for the whole day ahead. If that doesn’t work for you, try it at night, before you fall asleep. Make it a daily habit and watch your confidence grow.

Journaling And Habit Trackers

If you’re the type of person who needs to see it in black and white to believe it, give journaling a try. Spend a few minutes each day writing down your wins. If you’re trying to establish better habits, try a habit tracker. You basically set up a grid with the habits you want to establish and little check boxes next to them. Grid paper and excel spreadsheets work well for this. Then, as you complete your habit for the day, you get to check it off. It can be very motivating to see a month’s worth of little checkmarks on your habit tracker.

With the journal, make it a point to go back and review your wins on a regular basis and of course whenever you need a little boost of self-esteem and confidence. Look online for plenty of journaling and habit tracker ideas. Give the ones that look good a try and come up with a system that works for you.

Your Own Personal Cheerleader

Last but not least, consider getting your own personal cheerleader. No, I’m not suggesting you hire a person with pompoms to follow you around everywhere. Instead, find a good friend or family member who’s encouraging already and ask them to cheer you on. Give them a call whenever you’re feeling low, or don’t want to do something so they can encourage you and cheer you on to give you that boost of confidence to do what you need to do. Of course they should also help you by pointing out how much you’ve accomplished already.

How We Make Our Own Luck As A Small Business

Luck in business, does it exist? Are people successful just because they’re lucky people?

“They’re lucky” is a term that is bantered around by those that look at other’s success, their network of influencers or their perceived wealth with an underlying vibe of ‘why them and not me‘. This is a totally destructive way of looking at those that are doing well in business, and let me explain why in this post.

I have been around the block, seen many successful business owners and many not so successful business owners. You see companies starting every day and closing at a fast pace. But what I have yet to see is a business that opens on day 1 and lets luck take them to financial glory.

We have a saying in our business and that is if you put the work in, consistently, you will build your business. This isn’t new or even very innovative thinking. It comes down to one major factor to keep you on track and that’s accountability. Accountability to yourself first and foremost, and accountability to your business.

What has accountability got to do with luck?

Accountability is simple, it’s not just recognising when things go wrong and you beat yourself up over it. It’s celebrating when things go right as well. Accountability is a 2-part process, and when you lodge it firmly into your business brain you will find a lot of things start to happen

  • Your business stops stagnating,
  • You stop doing the same old same old things
  • You move into new territory.

Come on own up…

Firstly let’s look at when it doesn’t quite work out as we had hoped, so many business owners I talk to and coach are afraid.  They’re afraid of taking a calculated chance of putting out a new project or product that it sits on the to-do board for weeks upon weeks, even into years. The first thing to remember is if you don’t find the courage to make a decision ie it’s going to happen or you are throwing the idea away, then it will be gathering mental dust forever and you will always wonder ‘what if’.

  • What if you had launched the product?
  • What if you had launched that product when you first thought of it?

We have to be honest with ourselves, if you launch a product and you are not prepared, you have to hold ourselves accountable; you could have prepared better, you could have timed it better, you could have worked harder instead of playing on the Xbox or going to the pub. These are realisations if your actions going forward change because of thi,s then you have moved forward. If you sit there in self-pity because ‘you failed’ then you are going to have a hard time as a business owner.

Pat yourself on the back

Secondly, if you have achieved your goals and it’s all gone well then accept that accountability as a positive, you made that happen, you won that contract, you earned £10k from that product launch you worked your backside off for. Reward yourself as you are the one that has done a fantastic job. Luck played no part in it what so ever.

It’s really important to celebrate the wins in business, the feeling of really having achieved something. When you have put the work in, you feel great and you should be rewarded. Go and see that film you have been putting off, grab yourself a bite to eat at your favourite restaurant or buy that book you wanted but felt like it was a self-indulgence.

The reason you do this is so the next time you are working on something you know the reward for your success will be -something you cherish.

Far too often we see accountability as a negative, this really doesn’t have to be the case but we do have to step up and take  responsibility for our actions or lack of actions to make things happen. Blaming or crediting luck for your business activity removes your responsibility to your business and the people your business serves.

Do we create our own luck or are people just lucky? You tell me

To your success

essex small business uvp





The Connection Between Self Confidence And Courage

let’s take a look at the connection between courage and self-confidence. Trust me, there’s an important reason why we’re exploring this idea so early on in the challenge. Take a moment to think back on a time when you were scared to do something but you gathered up your courage and did it anyway.

Maybe it was walking away from a bad situation. Maybe it was working through a problem that seemed impossible at first glance. Maybe it was overcoming a fear of yours, facing it, and coming through ok at the other side. For me it was walking into my first face to face business networking meeting, It doesn’t matter what it was, as long as you think of something that took courage to do.

Think about how you felt after you did whatever that courageous thing or act was. It felt pretty amazing, didn’t it?

Maybe you were a bit exhausted from the effort, or relieved that you did make it through to the other side. Mostly though, that adrenaline started pumping through your system and you felt incredibly proud of what you’d accomplished. That in turn made you feel elated and good about yourself and your own ability to do other courageous things.

,You gave yourself a big boost of self-confidence. That right there, is one of the connections between self-confidence and courage.

We can boost our confidence and feeling of self-worth by getting into the habit of doing courageous things.

Establishing that habit is something we’ll work on throughout the challenge. There’s also a second connection. Once you’ve gotten that boost of self-confidence, you start to feel more courageous and are ready to tackle the next  scary thing on your list.

In other words, self-confidence and courage work in a self-propelling cycle or spiral. Do something courageous and your self-confidence increases. As your confidence goes up, it will be easier to do something courageous. And on and on it spirals. This is an important concept to grasp and it’s something that you can use to your advantage. What it means is that by simply getting in the habit of doing something that scares you or that seems hard at first glance and having the courage to give it a try anyway, you can put this self-propelling spiral of increased self-confidence into motion. From there on out, every little thing you do that’s either courageous or increases your confidence in yourself, will make it easier to keep going and keep improving on both counts. The only hard part is getting started, and frankly, that isn’t all that hard or scary, is it?

What can you do today that takes a little courage?

Perhaps introduce yourself in the Facebook group https://www.facebook.com/groups/30daybusinessconfidencechallenge/

Maybe make that business call that you have been putting off?

Whatever you choose please share it in the Facebook group and how you felt about it

to your success

essex small business uvp